How to masterclass

A step-by-step guide to building your startup from idea to revenue and raising your first investment.  

Creating a business from scratch is no easy feat, and even the most innovative ideas can’t be brought to life until you secure funding. 

This masterclass covers the journey to securing capital. You’ll learn about important steps including customer discovery, getting your first version live, charging customers and how the fundraising process works. There will be a general Q&A session at the end for all participants.  

This session is delivered by Ash Rust, an entrepreneur turned investor. Ash is the Managing Partner of Sterling Road, a venture fund focused on pre-seed stage B2B companies. He was an advisor to Bullpen Capital and previously worked at Trinity Ventures. Ash has mentored hundreds of startups through accelerator programmes including Y-Combinator, Techstars, Alchemist, and for universities such as Stanford, UC Berkeley, and Oxford. Before investing, Ash was co-founder and CEO of SendHub (acquired: Cameo Global, Y-Combinator W12) and Director of Ranking at Klout (acquired: Lithium). Ash earned a Masters in Computer Science from Oxford, served as an Officer in the British Army, and currently resides in San Francisco. 

 

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