Every day, staff across Imperial write and edit on behalf of the College. Through web pages, print publications, letters, emails and posters, we communicate with a range of audiences that includes students and prospective students, colleagues, partner organisations, our alumni community and a global network of people interested in our work in the fields of science, engineering, business and medicine.
Clarity and consistency in writing style leads to engaging and credible communication. The Imperial College London Writing Style Guide supports writers and editors by providing a set of guidelines and suggestions, so that all material written on behalf of the College reflects our high standards and communicates our mission and identity effectively.
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Get in touch
If you have any comments, suggestions or questions about the writing style guide, or if you would like some editorial support for your publication, drop us a line at Style Guide or on +44 (0)20 7594 6134.
Who this guide is for
The Writing Style Guide is intended primarily for professional staff at the College. Academic staff preparing written material for publication should consult their publishers’ style guides. Students looking for support with academic writing skills and reference management can find resources and guidance on the Library Services pages.
The Guide is not exhaustive. If you have a question or query that isn’t covered by the guide, contact us at Style Guide.
For printed material, such as publications, leaflets, posters and banners, the Writing Style Guide should be used in conjunction with the other parts of the College’s Brand and Style Guide.
Writing for online audiences
Many of the guidelines and suggestions here apply equally to writing for the web and writing for print. However, there is an additional set of guidelines tailored to those writing and editing content for the Imperial website in the College's Web guide.
In the web guide, you can find guidance on:
The College also provides training for website content editors on writing for the web. You can find details of upcoming training dates on the web skills materials pages.
Writing for prospective students
We have a dedicated toolkit for student recruitment communications which includes tone of voice guidelines and sources of communication support and training.