Imperial is a fantastic institution, delivering world-changing impact. The goal of our brand is to tell our story with greater clarity, confidence and impact.

Building our brand will help us compete on a sustainable basis in the very top tier internationally. It’s at the heart of the ambition and vision we have set through our new institutional strategy, and our own community signaled a clear desire to bolster our reputation and get Imperial the recognition it deserves. This work will deliver multiple benefits, from attracting the best talent, funding and partnerships, to our general reputation and ranking. The initial work on the Brand Project ran from June 2023 to February 2024, and was supported by a Project Board, a Working Group, and a Critical Friends Group. 

We worked with the design studio Pentagram on the brand strategy and creative elements, and with the inclusive research agency Open Inclusion to ensure the inclusivity and accessibility of this work.

We now have a new visual and verbal identity that are rooted in our science heritage, modern, confident and expressive. Both elements articulate Imperial's purpose and vision, our strengths – including our London location – and our impact, all while differentiating us in a crowded and competitive landscape.

Brand management platform

To access the brand guidelines, including our brand strategy, visual and verbal identity and media libraries, templates and resources please visit our brand management platform. 

Imperial staff and students can access the platform by clicking Sign in via SSO and using their Imperial login.   

Externals can request access on the login page. If your access request is approved, you will have access for 30 days. If you need access beyond this, please resubmit your access request. 

All external suppliers working with the new brand identity are required to attend an Imperial brand briefing. The Brand team will follow up with you to book in a briefing session. 


As part of our brand hierarchy, we are now able to offer options for faculties, departments, divisions, centres, networks and research groups to include their name alongside the master logo.  

If you would like to request a sub-brand logo, the in-house Design team are able to develop this for you, please complete this form to submit your request.  

If you would like to request an exception, where a unique brand identity may be appropriate, please contact the Brand team on

Imperial brand briefings 

All staff are invited to attend our regular brand briefings to learn more about our brand strategy, verbal and visual identity. 

Register your interest in attending one of the upcoming brand briefings

Imperial brand showreel

Imperial brand showreel with examples of the new Imperial brand visual identity.