Job description

Job summary

Imperial College Union is a vibrant, member-led charity organisation comprising the 18,000+ students of Imperial College London - one of the world's top universities. If you are thrilled by the opportunity to help us do things individually, empower others and build a students' union that can better support our students, then we could have a role for you!

We are looking for a passionate Commercial Marketing and Sales Coordinator which is a newly crafted role within the venues team. The venues team is an integral part of the Student’s Union, running and delivering high quality events and operations across 4 bars and 1 nightclub in the heart of Imperial College campuses in central London.

You will support the growth of the Unions advertising commercial income, promote our services, handle relationships with external sponsors and partners and deliver extraordinary student experiences through events across the Imperial College student calendar, such as Welcome Week and Summer Ball. You will also support the delivery successful marketing campaigns, ensuring that the impact of these activities is measured to inform continuous improvement in our work.

We are looking to find a person who will have excellent organisational and customer service skills to ensure our clients have a positive experience in dealing with the Union. Ideally you can be proactive in identifying opportunities for growth and improvement.

This is an exciting time to be a part for the Union as we grow and deliver on our new strategy!

Duties and responsibilities

Sales & commercial

• Improve advertising and room booking income in sales & sponsorship activities.
• Work with external partners to increase advertising opportunities.
• Work towards financial targets and maintain clear records of bookings and sales.
• Develop new commercial partnership opportunities with colleagues across within the Union
• Provides marketing and administrative support in promoting our commercial activities (shop, bars etc)

Events

• Actively participates in the development and launch of key union calendar moments, such as Welcome Week, and Summer Ball, ensuring all collateral and communications are consistent and on-brand.
• Support Marketing & Engagement Manager to evaluate events and ensure that customer feedback drives the development of student events.
• Works collaboratively with student representatives to ensure their needs and ideas are at the core of planning.

Marketing

• Plan, implement and supervise marketing activity on Union owned channels including digital screens, print and email.
• Report performance of marketing campaigns against objectives.
• Build web pages using CMS and update existing website content.
• Follow style guidelines and design systems to build engaging email, social media and website content.
• Working closely with other staff to develop and implement campaigns and define key messages and objectives.
• Works with content and design roles to clearly and efficiently brief in and develop content and collateral to communicate to our key audiences.
• Provides marketing and administrative support to promote the Union’s services to student members
• Works with policy & research officer to collect and disseminate insight on our students to inform Marcomms planning and activities.
• Supports in the writing of key messages, FAQs and content for Union social channels and website.

Other

• Works closely with internal and external creatives to produce effective events collateral with minimal negative environmental impacts.
• Proactively seeks to innovate and share standard process with colleagues.
• Ensures all work proactively supports the Union’s values and ambitions to be a more inclusive and diverse organisation.
• Looks for ways to minimise environmental impacts of events and sponsorship relationships.

Essential requirements

• Demonstrable dedication to ongoing professional development


• Experience of working within a sales environment and driving sales


• Experience of working with commercial partners


• Experience of briefing in design and marketing asset production


• Experience of writing web and social content


• Proven knowledge of how to deliver marketing campaigns using email, social media and display marketing campaigns with clear metrics of success


• Excellent administrative, organisational and time-management skills with the ability to prioritise and work on multiple projects simultaneously


• Outstanding verbal and written communication skills with the ability to understand the requirements of a marketing brief and deliver against it


• Ability to build positive relationships and present information to a range of audiences in a clear, accurate and confident way to meet the desired outcomes


• Ability to plan supervise and implement projects to agreed timelines and financial targets, often with conflicting priorities


• Excellent personal organisational skills and ability to work with other teams, departments and external organisations to achieve objectives


• Proactive, respectful and team mind-set with the ability to also work autonomously

Further information

Please note this role is with the Students’ Union. We’re a registered charity in our right, with our own governance, systems, processes and objectives. However, we work extremely closely with Imperial College London, so you’ll also be joining a wider community of staff working within Higher Education. If you’ve never worked in a students’ union, or are unsure why it’s different, we urge you to get in contact. It’s a brilliant place to work.

As an employee of Imperial College, you will be part of lively community and work in a friendly and relaxed environment. Our aim is to provide to all our employees a supportive and relaxed working environment with an emphasis on personal development and work-life balance. Based on that we offer: 

• flexible working hours
• generous pension scheme
• 25 days holiday (plus 6/7 extra days per year for College Christmas and Easter closures)
• bicycle loan scheme
• season ticket loan
• health benefits 
• excellent professional development opportunities and many more.

More information can be found on the Imperial College Benefits page: http://www.imperial.ac.uk/jobs/benefits/

We are running a characteristic anonymised application process for this recruitment as part of the College’s commitment to equal opportunities and eliminating discrimination. Applicants will be assigned an application reference number and applicants’ names will not be visible to recruiting managers until the interview stage. You will not be required to attach a CV. Please also refrain from including your name in your supporting statement. 

To apply for the role please complete the online application form.

Should you require any further details on the role please contact Roberto Sorrentino, Deputy Venues Manager (Events) at r.sorrentino@imperial.ac.uk.

Interviews will be expected to take place week commencing 18th September 2023.

Documents

• Commercial Marketing and Sales Coordinator.pdf