Module information for the next academic year is available below. Current academic year information is also available.
Entrepreneurship
Module aims
Module outline:
Reading list
Week 01
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The smart entrepreneur how to build for a successful business
Elliott & Thompson
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The upside of uncertainty : a guide to finding possibility in the unknown
Harvard Business Review Press
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The Discipline of Innovation
Harvard Business Publishing
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Technology ventures [electronic resource] : from idea to enterprise
2025 release.; International student edition., McGraw Hill
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The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail
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Craig, N and Snook, S (2014). From Purpose to Impact. Harvard Business Review.
Week 02
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The lean startup : how constant innovation creates radically successful businesses
Portfolio Penguin
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Running Lean.
3rd ed., O'Reilly Media Incorporated
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The unicorn's shadow : combating the dangerous myths that hold back startups, founders, and investors
Philadelphia, Pennsylvania : Wharton School Press
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The Business Model Book: Design, build and adapt business ideas that drive business growth
Pearson Education Limited
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Getting to Plan B: Breaking Through to a Better Business Model
Harvard Business Publishing
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Bring Your Breakthrough Ideas to Life
Harvard business review Harvard Business Review
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Disciplined entrepreneurship : 24 steps to a successful startup
Wiley
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Creativity Rules : Get Ideas Out of Your Head and into the World
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What I Wish I Knew When I Was 20 - 10th Anniversary Edition : A Crash Course on Making Your Place in the World
Week 03
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Running Lean.
3rd ed., O'Reilly Media Incorporated
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The Mom Test
Rob Fitzpatrick
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The mom test : how to talk to customers and learn if your business is a good idea when everyone is lying to you
California : Createspace Independent Learning Platform
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The smart entrepreneur how to build for a successful business
Elliott & Thompson
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Where to play : 3 steps for discovering your most valuable market opportunities
Harlow, England : Pearson
Week 04
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The smart entrepreneur how to build for a successful business
Elliott & Thompson
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The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company
John Wiley & Sons, Incorporated
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The four steps to the epiphany : successful strategies for products that win
Fifth edition., Wiley
Week 05
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The unicorn's shadow : combating the dangerous myths that hold back startups, founders, and investors
Philadelphia, Pennsylvania : Wharton School Press
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Running Lean.
3rd ed., O'Reilly Media Incorporated
Week 06
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The right it : why so many ideas fail and how to make sure yours succeed
First edition., New York, NY : HarperOne
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Testing Business Ideas: A Field Guide for Rapid Experimentation
John Wiley & Sons, Incorporated
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The smart entrepreneur how to build for a successful business
Elliott & Thompson
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Lean startup and the business model: Experimentation revisited
Long range planning Elsevier BV
Week 08
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The smart entrepreneur how to build for a successful business
Elliott & Thompson
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New venture creation : entrepreneurship for the 21st century
9th ed., International ed., McGraw-Hill/Irwin
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Blank, S. (2018). Why Tech Founders Need a Moral Compass. eCorner
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Essentials of entrepreneurship and small business management / Norman M. Scarborough, Jeffrey R. Cornwall
9th ed.,
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12 Books That Every Leader Should Read
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Technology ventures [electronic resource] : from idea to enterprise
2025 release.; International student edition., McGraw Hill
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Quincy
Netflix
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The hard thing about hard things : building a business when there are no easy answers
HarperCollins Publishers
Week 09
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Technology ventures [electronic resource] : from idea to enterprise
2025 release.; International student edition., McGraw Hill
-
The unicorn's shadow : combating the dangerous myths that hold back startups, founders, and investors
Philadelphia, Pennsylvania : Wharton School Press
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An entrepreneur's guide to the venture capital galaxy
Academy of Management Perspectives Academy of Management
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Venture deals : be smarter than your lawyer and venture capitalist /
Fourth edition., John Wiley & Sons, Inc.,
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Technology ventures [electronic resource] : from idea to enterprise
2025 release.; International student edition., McGraw Hill
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New venture creation : entrepreneurship for the 21st century
Tenth edition.; International student edition., McGraw-Hill Education; McGraw-Hill Education
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The smart entrepreneur how to build for a successful business
Elliott & Thompson
Week 10
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Whistleblower Shook Theranos And His Family --- Tyler Shultz wanted to shield reputation of grandfather George Shultz, a Theranos director
The Wall Street journal. Eastern edition Eastern edition, Dow Jones & Company Inc
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The Ethical Engineer: Contemporary Concepts and Cases
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The unique vulnerabilities of entrepreneurial ventures to misconduct
Emerald