Module Leader

Jim Reeves

Learning Outcomes

On successful completion of the module, students should be able to demonstrate:
  • Knowledge and understanding of a range of management and business practices from outside engineering and the ability to apply them effectively in an entrepreneurial venture, taking into account a range of industrial and commercial constraints;
  • The ability to identify and extract commercial, business and reference information pertinent to the entrepreneurial venture and analyse this with computer software, where appropriate;
  • An ability to apply relevant theories and concepts from management science in a reliable manner, taking into account their limitations, to support decision making in a new entrepreneurial business;
  • The ability to identify, understand and evaluate both technological and commercial risks associated with a new entrepreneurial business and put in place appropriate management and mitigation measures;
  • Their ability to design an innovative technology-based product, process or system as the basis for a successful entrepreneurial venture to satisfy a new customer or market need;
  • Developing and providing indicative verification for a value proposition
  • Effectively presenting an enterprise to investors
  • Preparing an enterprise for launch
  • Deploying marketing materials for a limited or full scale launch. 


Description of Content

This module will cover the following items, topics and tasks:
  • Development of a value proposition for a practical enterprise.
  • Identification and recruitment of appropriate co-founders / team members. Exploration of the linkages between innovation and selling.
  • Selection and development of an enterprise scheme for launch.
  • Management of venture assets.
  • Tracking progress and maintaining records in line with professional practice. Adoption and development of practices to effectively manage delivery in small, professional teams.
  • Preparation of the enterprise elements for launch.
  • Preparation and production of marketing materials.
  • Production of prototypes.
  • Deployment of marketing materials.
  • Exposure of the enterprise idea to the public, investors and industry.
  • Communication of a viable business model and enterprise idea through the creation of a pitch deck, grant funding application, CSR proposal, funded awards entry/pitch or crowdfunding campaign as appropriate.

The value proposition may be developed specifically for the module, and may build upon a previous project outcome (whether that be solo or group) or build upon industry placement experience (with the potential to include industry collaboration).