Businesses need to change the way they communicate with their customers

About Andreas Eisingerich
In times of economic difficulty, business leaders may be tempted to cut their marketing budgets. This is what they should do instead
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How access-based services may (still) help save the planet in times of COVID-19
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Why customer feedback should only be considered as one side of the story
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Gamification can be a powerful tool to encourage people to change their behaviour, but if implemented poorly can drive them away
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To get someone to quit smoking, give them achievable goals and put a smile on their face
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Imperial researchers have found that, if a business is transparent and open, consumers are more likely to behave ethically and responsibly
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For people to be loyal to your brand, they have to admire it
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Businesses have yet to develop a compelling perspective on what customers value