Andreas Eisingerich | Imperial Business School

Dr Andreas B. Eisingerich is Professor of Marketing at Imperial Business School and Programme Director of the Full-Time MBA.

Read Andreas's Imperial Profile for more information and publications.

Andreas Eisingerich

5 ways to achieve brand admiration – and why it matters more than ever

Coronavirus, marketing and “the new normal”: 3 tips for connecting with your customers

Coronavirus: 3 things to know about your marketing budget during the pandemic

Andreas Eisingerich

Coronavirus: too worried to take an Uber?

Avoiding the pitfalls of customer participation

Andreas Eisingerich

Level up: lessons from video games make fitness apps more successful

Andreas Eisingerich and Yuting Lin

Want to change people’s behaviour? Stop inspiring them

Andreas Eisingerich and Yuting Lin

Is transparency always the best policy?

Andreas Eisingerich

Love only gets you so far: like the rest of us, brands need trust and respect

Andreas Eisingerich

Brand admiration: how to build a business that people love