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Andreas Eisingerich
Andreas Eisingerich
About Andreas Eisingerich
Professor of Marketing and Academic Director, MSc Strategic Marketing (online)
Dr Andreas B. Eisingerich is Professor of Marketing at Imperial College Business School and Programme Director of the Full-Time MBA.
You can find the author's full profile, including publications, at their
Imperial Professional Web Page
Marketing
5 ways to achieve brand admiration – and why it matters more than ever
Marketing
Coronavirus, marketing and “the new normal”: 3 tips for connecting with your customers
Marketing
Coronavirus: 3 things to know about your marketing budget during the pandemic
Marketing
Coronavirus: too worried to take an Uber?
Marketing
Avoiding the pitfalls of customer participation
Health
Level up: lessons from video games make fitness apps more successful
Marketing
Want to change people’s behaviour? Stop inspiring them
Marketing
Is transparency always the best policy?
Marketing
Love only gets you so far: like the rest of us, brands need trust and respect
Marketing
Brand admiration: how to build a business that people love
