
Our marketing projects examine a number of key challenges, from the differing notion of brand attachment to managing employee and customer behaviour, from marketing analytics and aggregating and understanding diverse information sources in decision-making, to the nature of purchase decisions. Our research offers important insights and solutions for firms and organisations in a range of industries.
Our research offers important insights and solutions for firms and organisations in a range of industries.
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Helping to link innovation and entrepreneurship within and between companies and institutions globally, through thought leadership, research, technology and next-generation innovation models
Bringing business-focused academics together with specialists in data science to do cutting-edge research on how business analytics, data, and artificial intelligence will change business and society
Key information
The School's work on marketing is led by the Department of Analytics, Marketing & Operations.

Head of Department of Analytics, Marketing & Operations, Professor of Marketing and Academic Director, MSc Strategic Marketing (online)