Marketing

Our marketing projects examine a number of key challenges, from the differing notion of brand attachment to managing employee and customer behaviour, from marketing analytics and aggregating and understanding diverse information sources in decision-making, to the nature of purchase decisions. Our research offers important insights and solutions for firms and organisations in a range of industries.

Centres

Key information

The academic area of Marketing belongs to the Department of Analytics, Marketing & Operations.

Our marketing projects examine a number of key challenges, from the differing notion of brand attachment to managing employee and customer behaviour, from marketing analytics and aggregating and understanding diverse information sources in decision-making, to the nature of purchase decisions. 

Andreas Eisingerich
Head of Department of Analytics, Marketing and Operations, Professor of Marketing