Our marketing projects examine a number of key challenges, from the differing notion of brand attachment to managing employee and customer behaviour, from marketing analytics and aggregating and understanding diverse information sources in decision-making, to the nature of purchase decisions. Our research offers important insights and solutions for firms and organisations in a range of industries.
IB Knowledge
Businesses will often say customers are top of their agenda, but too often the needs of clients slip by the wayside.
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Certain professions are considered "dirty" even by those who know little about them, but society could benefit from banishing this stigmatisation, argues Dr Sven Mikolon
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Why we should care about creating more meaningful work and developing our skills, ideas and thinking
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Centres
Key information
The School's work on marketing is led by the Department of Analytics, Marketing & Operations.
