Our marketing projects examine a number of key challenges, from the differing notion of brand attachment to managing employee and customer behaviour, from marketing analytics and aggregating and understanding diverse information sources in decision-making, to the nature of purchase decisions. Our research offers important insights and solutions for firms and organisations in a range of industries.
IB Knowledge
Key information
The School's work on marketing is led by the Department of Analytics, Marketing & Operations.
Head of Department of Analytics, Marketing & Operations, Professor of Marketing and Academic Director, MSc Strategic Marketing (online)