MSc Strategic Marketing

All applications to our postgraduate programmes are made online – we do not accept paper applications. Please refer to the ‘How to apply’ section of each programme page. This details which documents you are required to submit with your application and the selection process.

Yes, you can. Our finance programmes at Imperial College Business School are highly rigorous, and our students are required to have a high level of quantitative skills. If you are considering applying for a programme within our finance Master’s portfolio, we advise you to take our online maths test to test your quantitative ability and determine if you are suitable to apply for the programme.

Please note, this maths test is most relevant to candidates considering the MSc Finance, MSc Investment & Wealth Management, MSc Financial Technology and MSc Risk Management & Financial Engineering programmes.

You can apply to be considered for one programme each year. We will take your areas of interest and eligibility into account when considering you for alternative programmes.

It is not compulsory to submit the results of an approved English language test with your application. However, it is strongly encouraged. It will add weight to your application if you are able to show that you have met the language requirement prior to applying. You can find detailed information regarding the Business School’s language requirements and the tests that we accept here.

To submit a verification request, you must first create an online account with Qualification Check. You should use the unique link provided to you as part of your offer conditions.

Once you have completed the two-step registration process, you will have access to your online account. Search for the name of the institution at which you obtained your qualification(s).

Then, follow the steps to enter the required information for submission of a verification request. Your details will then be sent to that institution to be authenticated by the appropriate department. Find more information at Qualification Check. 

Qualification Check’s standard procedure is to contact the primary source of the information. This is the institution at which you studied. Qualification Check will regularly contact the relevant department at the institution to confirm the authenticity of your qualifications.

We understand that applications are urgent and Qualification Check makes every effort to accommodate your needs and expedite processes. Some institutions may take longer than others. But rest assured that Qualification Check is working hard to complete your verification. Find more information at Qualification Check.

As part of your application, you will be asked to provide the contact details of two referees. Your referees will be contacted by email once you have completed and submitted your application. The email will contain instructions on how they can submit your reference via our application system.

Please ensure that each reference letter that is submitted has been sent from an academic or professional email address. We cannot accept references sent from personal email addresses, such as Gmail, Hotmail, 126, 163, Sina, QQ, and Yahoo.

Our electronic application service is provided by an external provider. Therefore, there may be a delay before the receipt of your references is confirmed on your student application account.

If you receive confirmation that your references have been received but this still isn’t confirmed on your account a week after receiving the confirmation, please contact the Central Admissions team at business.admissions@imperial.ac.uk.

If you submit a complete application by the deadline, you will receive an outcome by the corresponding decision deadline. However, we may be unable to guarantee a decision by the deadline if:

• There are delays in receiving your references
• The documentation required to progress your application is missing

If the requested information is not received within five working days, we may be unable to guarantee a decision by the round deadline.
 
If you have received confirmation that your references have been submitted but this is not reflected in your account after a week, please contact the Central Admissions team at business.admissions@imperial.ac.uk. 

Yes. As part of the selection process, shortlisted candidates for our MSc programmes will be invited to complete an interview. Interviews are conducted through Kira Talent, our video interview platform. You can access it online to record and submit your answers.

The interview process typically takes about 20 minutes and does not require extensive preparation. It aims to supplement your written application and help you convey your suitability for your chosen Master’s. This will be done through answering questions about your previous experience and future aspirations.

AI/Chat GPT guidance:

The purpose of the interview is to get to know more about you. We want to see how you approach problems, your motivations and wider interests.

If we identify malpractice or answers provided are not genuine, then this may factor negatively into the admissions committee decision.

If you are invited to submit a video interview, you will be sent details of how to access and use the Kira Talent online interview platform.

Once you have created an account, you will be asked a series of questions. You can record your answers as short videos and submit them online.

Please make sure that the invitation doesn’t go to your junk mail by adding kiratalent.com to your list of safe senders. You must complete your online interview by the deadline stated in the email. We cannot arrange a new interview for you if the email has gone into a junk, spam, or clutter folder in your inbox. Thus, your application will be considered for withdrawal.

Please note: our video interviews are conducted via the Kira Talent platform. Kira Talent is an independent third party service provider. They have their own terms and conditions of service and privacy policy. Please review these and ensure you are happy with them before proceeding to use the Kira service and platform.

For all MSc programmes, you can normally expect to receive a decision within six to eight weeks of submitting a complete application. Please keep in mind that during busy times and/or where documents are missing from an application, this time may increase.

When an offer is submitted by the Business School, the Central Admissions team needs to make a number of final checks before it can be formally approved. These may include:

• An additional review of an applicant’s academic background
• Ensuring the references we have received are valid

Until you have received confirmation of the official offer via the College’s applicant portal, please do not:

• Arrange accommodation
• Book flights
• Decline any other offers you may be holding

The majority of offers are successfully approved by Central Admissions. You will be able to see full details of your offer conditions once your official offer has been confirmed.

Unfortunately, we are unable to confirm when you will receive a decision on your application. We will be in touch via email as soon as there is an update. You do not need to provide any additional information unless you think it will add significant weight to your application. For example, updated transcripts, relevant internships, English language results.

We are unable to assess eligibility before an applicant applies. The academic selection committee needs to review a full application before any decision can be made.

Please check the specific entry requirements of the programme you are interested in studying. Please also check our international entry requirements. If you feel you meet our entry requirements you can apply online.

In addition to the guidance on our website, we hold regular information sessions online and on campus throughout the year. Here, we would be happy to discuss your suitability in more detail.

Most MSc programmes require at least an Upper Second Class Honours degree (or international equivalent)  to be admitted. Work experience can add weight to an application. However, this would not replace the academic requirement, no matter how extensive the experience is. The exceptions to this are:

• MSc Global Health Management
• MSc Business Analytics (online, part-time)
• MSc Strategic Marketing (online, part-time)

Please refer to the programme’s entry requirements for more detailed information.

We may consider candidates applying to MSc Business Analytics (online, part-time) with non-traditional qualifications and backgrounds. This is on the basis of highly relevant work experience or demonstrated interest.

We accept a wide range of international qualifications for postgraduate study at Imperial.

We've provided general guidance in the country and region index. Here, understand how qualifications awarded by public institutions overseas may satisfy our minimum academic admission requirements.

We review our requirements annually. Updates usually happen in September each year before the next academic year of entry.

If your country or region is not listed, please contact the relevant Admissions team for further information.

View accepted qualifications

Tuition fee amounts are different depending on the programme you are studying. For more specific information on fees and deposit amount, please visit the Fees and funding page for your programme of interest. Unless otherwise stated, tuition fees are the same for UK, EU and international students.

Yes, you can. You can pay your tuition fees in either one or two instalments. These are payable at the start of term, or at the start of term and February, respectively. If you pay in instalments there will be a 2% surcharge of the total amount added to your first instalment.

You would be asked to select a payment schedule during the offer acceptance process. Please contact the Student Finance Team if you have further questions about this process.

All candidates who submit an MSc application before the scholarship deadlines (listed on our website) and receive an offer for one of our programmes will automatically be considered for scholarship(s) relevant to their programme, providing they do not have additional criteria such as a video submission. You can be considered for multiple scholarships at the same time.

Additionally, there are a number of cross-programme awards and programme specific awards also available. Please check on the scholarships page on your programme of choice for eligibility and entry requirements.

Find out more information about our MSc Strategic Marketing scholarships.

Yes, we offer a 10% bursary on programme fees to successful candidates with either:

• An undergraduate degree from Imperial awarded at a minimum of upper second class
• A Master’s degree awarded with a minimum of Merit

To be considered for this bursary, you must submit your application by the scholarship deadline.
 

If an organisation is responsible for paying your tuition fees, you must provide valid proof of the sponsorship.

Satisfactory evidence of sponsorship is usually regarded as an original, dated and duly authorised letter from your sponsor on headed paper, including:

• Your name and College Identifier Number
• The programme for which you have been offered a place
• The amount of fees which will be paid by your sponsor (please report in GBP)
• The address to which the invoice should be sent
• Any Purchase Order Number required
• Confirmation that the fees will be sent directly to Imperial College

Sponsorship letters should be emailed to the Central Admissions team at business.admissions@imperial.ac.uk 

Your CAS number holds information about the programme you will study and if you have paid any fees. You will not need a formal letter from the College confirming your offer status for your visa appointment.

For more information about what you will need, see the UKVI website.

If you need any advice about your visa please contact the International Student Support team. Most information can be found on the International Student Support website.

We will start to issue CAS numbers from April. The details of your CAS will appear on your My Imperial record after you have met all the conditions of your offer. Please note that you will need to upload a scanned copy of the photo page of your passport and current visa (if you have recently completed a degree in the UK), before your CAS can be issued. Please upload these documents to the ‘Passport/visa’ section of your My Imperial account.

Once your CAS is ready, you will receive an email confirming that it has been uploaded onto your My Imperial account. If you log into My Imperial you will be able to find your CAS number and the details that have been included in your CAS.

Please note that we cannot provide you with a CAS if you have outstanding conditions on your offer. Please ensure that you allow enough time to meet your conditions and apply for a visa before the start date of your programme of study.

The Business School holds online information sessions throughout the year to give you the opportunity to learn more about the programmes from the Programme Director, current students and alumni. Please refer to the meet us page to find out when the next event is being held for your interested programme(s).

The Business School is located on the South Kensington campus of Imperial College London. Please refer to the location page for our address and guidance on how to get here.

Many students choose to live in private rented accommodation whilst attending the Business School whilst others choose to book accommodation through GradPad. Please refer to the accommodation page for more information regarding the different types of accommodation available to you.

Please note that before you contact us you should also check information on the relevant pages on the Business School or College website. If your question isn’t answered, please contact the appropriate team below.

General application queries

Recruitment & Admissions team

business.school@imperial.ac.uk

Deposit and tuition fee invoice queries (including refunds)

To check if your payment has been received

Tuition Fees Team

tuition.fees@imperial.ac.uk

+44 (0) 20 7594 8011

To check if your documents have been received

Queries regarding your CAS number

Central Admissions

business.admissions@imperial.ac.uk

+44 (0) 20 7594 7258

Career-related queries from admitted students

Careers Team

icbs.careers@imperial.ac.uk

+44 (0) 20 7594 9617

Visa and immigration queries

International Student Support

+44 (0) 20 7594 8040

Accommodation queries

accommodation@imperial.ac.uk

+44 (0) 20 7594 9444

General student information and advice

Student Hub

student.hub@imperial.ac.uk

+44 (0) 20 7594 9444

Advice on budgeting and London living costs

Advice on external scholarships

Student Financial Support

student.funding@imperial.ac.uk

+44 (0) 20 7594 9014

If you’ve submitted your application but haven’t received your CID number

Registry Systems

registry.systems@imperial.ac.uk

Password or technical issues with your Imperial Gateway account

IT Service

deskservice.desk@imperial.ac.uk

+44 (0)20 7594 9000

Almost all of the MSc programmes we have available are 12 month, full-time programmes. The only exceptions are our MSc Business Analytics (online delivery, part-time) and MSc Strategic Marketing (online, part-time) programmes, which are available on a part-time basis.

Yes, we offer an Economics, Finance and Data Science Bachelor's degree, as well as a range of courses at undergraduate level:

• BSc Economics, Finance and Data Science
• BPES Programme
• Joint Honours and Intercalated BSc Programme
• Summer School Programme