MSc Strategic Marketing

MSc Strategic Marketing

Start date:
12-16 months
Applications for 2024 entry are now closed.
London, UK

Developing the next generation of marketing leaders in a data-driven world 

With the rise of digital technologies, social media and a rapidly changing business environment, organisations need to be able to adapt their marketing strategies quickly and effectively to remain competitive. Our full-time MSc Strategic Marketing will teach you the fundamental marketing concepts needed to navigate this ever-evolving digital landscape with opportunities to apply your learning through a Strategic Marketing Consulting Project, Work Placement, Case Study or Independent Research Project. 

Drawing on our world-class marketing faculty and thought-leaders in strategy, entrepreneurship and technology, our MSc Strategic Marketing provides a uniquely Imperial College view — one where marketing fundamentals intersect with the latest in technology and innovation, and where marketing science is blended with data-driven decision-making for business. Upon graduation, you will have the credentials to work in a variety of sectors in roles such as a brand manager, business development manager, product manager, account executive, or digital strategist.

in the world (QS Business Master's Rankings 2024: Marketing)
employed within six months (class of 2022)
nationalities represented (class of 2023)
choose 3 elective options from a broad selection of topics
Explore the programme

A global top three Master’s in Marketing from a leading Business school in London

in the world (Imperial College London, QS World University Rankings 2025)
in Europe (Imperial College London, Times Higher Education World University Rankings 2024)
city for students (London, QS Best Student City Rankings 2025)

Programme content

The Imperial MSc Strategic Marketing programme combines marketing fundamentals with technology and innovation giving you the tools to succeed in a rapidly changing industry.

You will be taught through a combination of methods including lectures, syndicate discussions, team exercises, and individual case studies – assessed through examinations, team presentations, and coursework. Made up of core, electives, integrated, and applied modules, the programme will develop your domain expertise while expanding your understanding of how to solve complex business problems.

We are pleased to offer an optional extended term, that will allow you to extend your programme duration to 16 months. This will give you the opportunity to commit to a longer Work Placement, gaining deeper work experience, global experience and earning additional credits. Please note, the extended term is subject to an additional tuition fee. 

Please note, programme content is subject to change. Candidates who fail to successfully complete this degree are not entitled to a Postgraduate Certificate or Postgraduate Diploma.

Through a combination of online pre-study modules and induction week, you will be ready to hit the ground running when your programme begins. This comprehensive preparation not only prepares you for the academic rigour ahead but also ensures you're thoroughly equipped to maximise the benefits of your programme.

Online pre-study modules


Before the start of your programme you will be expected to complete online pre-study modules which are delivered via The Hub, our bespoke virtual learning environment. These include primers in key areas including Maths, Data Analysis, Accounting, Study Skills, and Marketing Fundamentals as well as Plagiarism Awareness. These modules do not contribute to the calculation of the final award but are designed to provide students with a common base of knowledge before starting the programme.

Induction week


Your MSc Strategic Marketing induction will be spent at our vibrant South Kensington campus in London. You will be invited to a welcome event where you can meet and network with your fellow students, distinguished faculty and dedicated programme staff, forging new connections and getting a taste of life at Imperial. 


Discover our admissions process for the MSc Strategic Marketing including entry requirements, how to apply and key dates and deadlines.

This programme is highly competitive, so early application is advised; this will put you in a stronger position to be considered for a scholarship, and provide access to exclusive admitted students events.

How to apply

Students on campus

Fees and funding

Choosing to pursue a Master's is one of the most important decisions you will make and is a substantial investment in yourself.

Many of our students fund their studies through multiple funding sources. We offer a wide range of awards, including a number of scholarships to the most talented applicants. We’ve also provided information about the different financing options available to you.

What our students say

“The most rewarding part of the programme has been working on the individual and group projects that allow us to apply our understanding of the concepts we learn in our modules to real-life examples and case studies. Being able to understand and come up with creative and innovative solutions to these problems is very motivating and exciting.”
Omer Giritoglu
MSc Strategic Marketing 2022
Hear more from Omer

Career impact

Imperial College Business School Careers provides world-class support, advice, and guidance that is tailored to your own individual career aspirations and is an integral part of your time at Imperial. A number of personalised services are provided before you start and throughout your time at the Business School to support you in securing a successful role in your chosen area.

Employment outcomes below refer to the class of 2022.

What our students say

“I’d say the most rewarding part of the programme has definitely been being able to apply theory to practical examples, whether that’s through group projects, individual assignments, case studies or learning from professionals. It’s been super interesting viewing campaigns from a managerial perspective, and all the modules tie in really well with each other so we’re able to apply learnings across the whole programme at the same time”
Noor Shahid
MSc Strategic Marketing 2021-22
Read more about Noor's story

Frequently asked questions

All applications to our postgraduate programmes are made online – we do not accept paper applications. Please refer to the ‘How to apply’ section of each programme page to see what documents you are required to submit with your application and to view the selection process.

Yes, you can. Our finance programmes at Imperial College Business School are highly rigorous, and our students are required to have a high level of quantitative skills. If you are considering applying for a programme within our finance Master’s portfolio, we advise you to take our online maths test to test your quantitative ability and determine if you are suitable to apply for the programme.

Please note, this maths test is most relevant to candidates considering the MSc Finance, MSc Investment & Wealth Management, MSc Financial Technology and MSc Risk Management & Financial Engineering programmes.

You can apply to be considered for one programme each year. We will take your areas of interest and eligibility into account when considering you for alternative programmes.

While it is not compulsory to submit the results of an approved English language test with your application, it is strongly encouraged and will add weight to your application if you are able to show that you have met the language requirement prior to applying. You can find detailed information regarding the Business School’s language requirements and the tests that we accept here.

As part of your application, you will be asked to provide the contact details of two referees. Your referees will be contacted by email once you have completed and submitted your application, and the email will contain instructions on how they can submit your reference via our application system.

Please ensure that each reference letter that is submitted has been sent from an academic or professional email address. We cannot accept references sent from personal email addresses, such as Gmail, Hotmail, 126, 163, Sina, QQ, and Yahoo.

Our electronic application service is provided by an external provider, so there may be a delay before the receipt of your references is confirmed on your student application account.

If you receive confirmation that your references have been received but this still isn’t confirmed on your account a week after receiving the confirmation, please contact the Central Admissions team at

Yes. As part of the selection process, shortlisted candidates for our MSc programmes will be invited to complete an interview. Interviews are conducted through Kira Talent, our video interview platform, which you can access online to record and submit your answers.

The interview process typically takes about 20 minutes and does not require extensive preparation. It aims to supplement your written application by providing a further opportunity for you to articulate your suitability for your MSc programme of choice through questions about your previous experience and future aspirations.

If you are invited to submit a video interview, you will be sent details of how to access and use the Kira Talent online interview platform.

Once you have created an account, you will be asked a series of questions, to which you can record your answers as short videos and submit them online.

Please make sure that the invitation doesn’t go to your junk mail by adding to your list of safe senders. You must complete your online interview by the deadline stated in the email. If the email has gone into a junk, spam, or clutter folder in your inbox, we will not be able to rearrange a new interview for you, and your application will be considered for withdrawal.

Please note: our video interviews are conducted via the Kira Talent platform. As Kira Talent is an independent third party service provider with their own terms and conditions of service and privacy policy, please familiarise yourself with these and ensure you are happy with them before proceeding to use the Kira service and platform.

For all MSc programmes, you can normally expect to receive a decision within 6-8 weeks of having submitted a complete application. Please keep in mind that during busy times and/or where documents are missing from an application, this time may increase.

When an offer is submitted by the Business School, the Central Admissions need to make a number of final checks before it can be formally approved. These may include an additional review of an applicant’s academic background or ensuring the references we have received are valid. Until you have received confirmation of the official offer via the College’s applicant portal, please do not arrange accommodation, book flights or decline any other offers you may be holding. The majority of offers are successfully approved by Central Admissions and you will be able to see full details of your offer conditions once your official offer has been confirmed.

Unfortunately, we are unable to confirm when you will receive a decision on your application but we will be in touch via email as soon as there is an update. Please be aware that you do not need to provide any additional information unless you think that this will add significant weight to your application (e.g. updated transcripts, relevant internships, English language results).

Ruxi Helici
Student blog

Why I chose to study MSc Strategic Marketing

Ruxi Helici, a MSc Strategic Marketing student, shares her motivations for studying the programme, her key takeaways from the first term, and what aspects she is looking forward to most in the second term.

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Richie Kim, a MSc Strategic Marketing student shares his experience studying in London, his favourite facilities at the Business School, and how this environment has propelled his personal and professional growth.

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