The world’s top academics and industry experts help you find the ideas, skills and confidence to make better decisions
Surviving public outcry: How to keep your customers when things turn ugly
Discover the immunity metric, a new tool that measures and boosts customer loyalty and resistance to negative information. Learn how it can help you protect your brand reputation and win over your customers for life.
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Spotlight on award-winning research
How to take the risk out of farming
Farmers in Tanzania lack access to affordable financial products, but a solution that combines climate analysis with business sense is changing that.
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Do "sin taxes" really lead to healthier behaviour?
Sin taxes might change people’s behaviour – but not always in the way intended
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Objective unfairness: the impact of machine learning on mortgage lending decisions
Technology has a tendency to amplify pre-existing inequities, but how far does machine learning extend these biases to mortgage approvals?
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More insights from our academics
Imitation: the new key to business success
In the business world, as elsewhere in life, copying is frowned upon. Yet, in some cases, it has been used to great effect, inspiring business leaders and even driving innovation.
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Post-Brexit medicine approvals: what we know
Has the UK fulfilled its ambition to break free from Brussels and give patients faster access to new drugs as they emerge? Or has Brexit only increased red tape and made the UK a less attractive market for innovation?
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Our female academics: 8 thought leadership articles on cryptocurrency, climate change and more
From wealth inequality and the impact of violence on business to boardroom diversity and flexible working, here are 8 of our most popular IB Knowledge articles by the Business School's female members of faculty.
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