MSc Strategic Marketing online

MSc Strategic Marketing
(online, part-time)

Start date:
24 months
Applications are processed on a rolling basis:
There are no start dates available

An applied online strategic marketing programme to drive rapid career growth

In our fast-paced, data-centric world, possessing specialist digital and strategic marketing skills is more than a trend - it's a necessity across all sectors. Seize the opportunity to elevate your career and stay at the forefront of this rapidly evolving industry with our online, part-time MSc Strategic Marketing programme. Delivered via The Hub, our bespoke virtual learning environment, this online programme offers a structured learning journey to guide you through each module alongside your classmates.

Drawing on the collective expertise of our distinguished faculty members, the programme is highly interdisciplinary, combining disciplines such as technology, analytics, and innovation to challenge traditional thinking. You will examine strategic marketing fundamentals, explore a range of topics in advanced strategic marketing and strategy, and understand the critical role of technology as a marketing challenge and opportunity. Through experiential projects, you will have the opportunity to apply your learning within your current organisation or act as a consultant for another business, showcasing your leadership, managerial and strategic marketing skills in a highly applied context.  

in the world (QS Business Master’s Rankings 2024: Marketing - on-campus programme)
nationalities represented (class of 2023)
choose 3 elective options from a broad selection of topics
Explore the programme

Study at a global top 10 university without interrupting your career

in the world (Imperial College London, QS World University Rankings 2025)
in Europe (Imperial College London, Times Higher Education World University Rankings 2024)

Programme content

Delivered via The Hub, our MSc Strategic Marketing (online, part-time) can be studied from anywhere in the world without interrupting your career. The knowledge and skills developed in the core modules will cement the grounding you need as a strategic marketing leader while electives will give you the opportunity to deep dive into concepts that will set you apart in the strategic marketing profession and take your career to the next level.  

Please note, programme content is subject to change. Candidates that fail to successfully complete this degree are not entitled to a Postgraduate Certificate or Postgraduate Diploma.

Through a combination of online pre-study modules and induction week, you will be ready to hit the ground running when your programme begins. This comprehensive preparation not only prepares you for the academic rigour ahead but also ensures you're thoroughly equipped to maximise the benefits of your programme.

Online pre-study modules


Pre-study modules are to be completed before the start of your programme via The Hub, our online virtual learning environment, to ensure you have the prerequisite knowledge needed to succeed and meet the demands of an ever-evolving labour market. These include primers in key areas including Maths, Data Analysis, Study Skills, Marketing Fundamentals and Plagiarism Awareness. These modules do not contribute to the calculation of the final award but are designed to provide students with a common base of knowledge before starting the programme. 

Induction week

September | On-campus

The programme induction week is one of only two periods of on-campus activity during your programme and allows you to fully immerse yourself in the Business School experience and meet your cohort. We strongly encourage you to attend on campus in London if at all possible.

Your online learning experience

We have carefully designed this programme for online delivery via The Hub, our bespoke learning environment, ensuring students receive a high-quality and supportive experience which is comparable to our on-campus programmes.

You will be assessed through online exams, individual coursework and group work. Case studies and group activities will be used to strengthen your conceptual, analytical and problem-solving skills.

Explore the online experience

What our students say

“I have been very impressed by how current the material is in the modules. Marketing is an ever-changing field, so it’s great to see the content being regularly revised to keep up with, and even get ahead of, this evolution. On a similar note, I appreciate that the programme team regularly asks for feedback to continually enhance the programme.”
Natalie Korenic
MSc Strategic Marketing (online, part-time) 2022
Head of Marketing & Communications, Aspect Biosystems
Hear from Natalie

Career impact

At Imperial College Business School, your career is our priority. We have a dedicated Careers team that is committed to helping you achieve your personal and professional goals. With close links to industry and a busy calendar of events, workshops, and personal development programmes, you will be prepared to enter a highly competitive recruitment market.

Employment outcomes below refer to MSc Strategic Marketing (on-campus, full-time) class of 2022. 

What our students say

“I have always had a keen interest in branding, specifically in the FMCG sector. Since applying to Imperial, I have had my heart set on working within brand management in an FMCG company. Towards the end of my first term, and with the guidance of Imperial’s exceptional careers consultants, I was offered a work placement in London at P&G for brand management, which I accepted.”
Shruti Maheshwary
MSc Strategic Marketing 2021
Brand Management, P&G
Hear more from our students

Frequently asked questions

All applications to our postgraduate programmes are made online – we do not accept paper applications. Please refer to the ‘How to apply’ section of each programme page to see what documents you are required to submit with your application and to view the selection process.

All of our programmes are academically rigorous and include a quantitative component so all candidates are expected to be familiar with a basic level of mathematics before the start of the programme. The quantitative experience statement provides an opportunity to demonstrate this to the selection committee.

In the quantitative experience statement, you need to list up to five of the most quantitative modules or elements of your studies to date. You should list the main topics of study (eg: algebra, probability etc) as well as the level of study (eg: high school, undergraduate degree, short course etc) as this will allow the selection committee to have an understanding of your quantitative experience to date.

Quantitative experience is a key selection criterion for our more quantitative programmes (MSc Finance, MSc Finance & Accounting, MSc Financial Technology, MSc Investment & Wealth Management, MSc Risk Management & Financial Engineering, MSc Business Analytics, MSc Climate Change, Management & Finance and MSc Economics & Strategy for Business) so please be sure to check the entry requirements for your programme of interest to ensure your background is sufficiently quantitative. For other programmes, candidates are advised to review both the programme content and the pre-study modules to see what the numerical content of the programme includes before they submit an application.

Yes, you can. Our finance programmes at Imperial College Business School are highly rigorous, and our students are required to have a high level of quantitative skills. If you are considering applying for a programme within our finance Master’s portfolio, we advise you to take our online maths test to test your quantitative ability and determine if you are suitable to apply for the programme.

Please note, this maths test is most relevant to candidates considering the MSc Finance, MSc Investment & Wealth Management, MSc Financial Technology and MSc Risk Management & Financial Engineering programmes.

You can apply to be considered for one programme each year. We will take your areas of interest and eligibility into account when considering you for alternative programmes.

While it is not compulsory to submit the results of an approved English language test with your application, it is strongly encouraged and will add weight to your application if you are able to show that you have met the language requirement prior to applying. You can find detailed information regarding the Business School’s language requirements and the tests that we accept here.

As part of your application, you will be asked to provide the contact details of two referees. Your referees will be contacted by email once you have completed and submitted your application, and the email will contain instructions on how they can submit your reference via our application system.

Please ensure that each reference letter that is submitted has been sent from an academic or professional email address. We cannot accept references sent from personal email addresses, such as Gmail, Hotmail, 126, 163, Sina, QQ, and Yahoo.

Our electronic application service is provided by an external provider, so there may be a delay before the receipt of your references is confirmed on your student application account.

If you receive confirmation that your references have been received but this still isn’t confirmed on your account a week after receiving the confirmation, please contact the Central Admissions team at

Yes. As part of the selection process, shortlisted candidates for our MSc programmes will be invited to complete an interview. Interviews are conducted through Kira Talent, our video interview platform, which you can access online to record and submit your answers.

The interview process typically takes about 20 minutes and does not require extensive preparation. It aims to supplement your written application by providing a further opportunity for you to articulate your suitability for your MSc programme of choice through questions about your previous experience and future aspirations.

If you are invited to submit a video interview, you will be sent details of how to access and use the Kira Talent online interview platform.

Once you have created an account, you will be asked a series of questions, to which you can record your answers as short videos and submit them online.

Please make sure that the invitation doesn’t go to your junk mail by adding to your list of safe senders. You must complete your online interview by the deadline stated in the email. If the email has gone into a junk, spam, or clutter folder in your inbox, we will not be able to rearrange a new interview for you, and your application will be considered for withdrawal.

Please note: our video interviews are conducted via the Kira Talent platform. As Kira Talent is an independent third party service provider with their own terms and conditions of service and privacy policy, please familiarise yourself with these and ensure you are happy with them before proceeding to use the Kira service and platform.

For all MSc programmes, you can normally expect to receive a decision within 6-8 weeks of having submitted a complete application. Please keep in mind that during busy times and/or where documents are missing from an application, this time may increase.

When an offer is submitted by the Business School, the Central Admissions need to make a number of final checks before it can be formally approved. These may include an additional review of an applicant’s academic background or ensuring the references we have received are valid. Until you have received confirmation of the official offer via the College’s applicant portal, please do not arrange accommodation, book flights or decline any other offers you may be holding. The majority of offers are successfully approved by Central Admissions and you will be able to see full details of your offer conditions once your official offer has been confirmed.

Unfortunately, we are unable to confirm when you will receive a decision on your application but we will be in touch via email as soon as there is an update. Please be aware that you do not need to provide any additional information unless you think that this will add significant weight to your application (e.g. updated transcripts, relevant internships, English language results).

Please email your programme admissions team if you would like feedback on your application. Please note that whilst limited feedback can be provided, the decision of the academic selectors is final and it will not be possible for your application to be reconsidered.

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