Eduardo B. Andrade is a professor of marketing at Imperial Business School and the Co-Director of the MSc Programme on Climate Change, Management & Finance. As a behavioural researcher, he is interested in how individuals feel, think and make decisions in contexts related to sustainable consumption, inequality, and health.

His articles have appeared in marketing (Journal of Consumer Research, Journal of Consumer Psychology, Journal of Marketing Research), medicine/public health (Lancet, Public Health Nutrition, Preventive Medicine, JAMA Network Open), and psychology journals (Psychological Science, Nature Human Behavior), among others.