Esma Koca is a researcher and lecturer at Imperial Business School, affiliated with both the Analytics, Marketing and Operations Department and the Economics & Public Policy Department. She teaches across the MSc Business Analytics, undergraduate and MBA programmes. She currently serves as Deputy Academic Director for both the Full-Time and Weekend MBA programmes. She is also connected with the Centre for Health Economics & Policy Innovation and the Gandhi Centre for Inclusive Innovation. A Senior Fellow of the Higher Education Academy, her research sits at the intersection of analytics, marketing, and operations, with a particular focus on the economics of digitisation.