Guy Voichek

About Guy Voichek

Assistant Professor in Marketing
Guy Voichek is an assistant professor of marketing. His research focuses on when and how people make comparisons. Specifically, he researches what leads people to pay attention to – or ignore – salient comparisons or even a particular aspect of a specific comparison, and how this affects their choices and experiences.

You can find the author's full profile, including publications, at their Imperial Profile