George Yip

About George Yip

Emeritus Professor of Marketing and Strategy
Professor George Yip arrived at Imperial College Business School in December 2015.

Prior to this he was Professor of Strategy and Co-Director of the Centre on China Innovation at China Europe International Business School, Vice President and Director of Research & Innovation at Capgemini Consulting, and Dean of Rotterdam School of Management, Erasmus University. He is now also a Distinguished Visiting Professor at Northeastern University in Boston.

You can find the author's full profile, including publications, at their Imperial Professional Web Page