Mushegh Harutyunyan is an Associate Professor of Marketing. He obtained his Ph.D. from Washington University in St. Louis. Prior to joining Imperial Business School, Professor Harutyunyan was an Assistant Professor of Marketing at Nazarbayev University Graduate School of Business and was hosted as a Visiting Scholar by the Fuqua School of Business at Duke University multiple times.

His research uses quantitative analytical methods to explore firms' strategic behaviour and the resulting market outcomes. His research also integrates experimental findings about consumer behaviour into the traditional game-theoretic models, investigating how consumers' behavioural traits (such as fairness concerns, temptation and lack of self-control) influence the firms' optimal strategies.