Entrepreneurship & Innovation
About Mark Kennedy
Associate Professor and Director, Imperial Business Analytics
Mark is Associate Professor of Strategy and Organisation at Imperial College Business School, Director of Imperial Business Analytics, a research lab in Imperial College London’s Data Science Institute (DSI) and also a Deputy Director of the DSI. Mark has a long-standing interest in categories and categorization processes for their role in the adoption and diffusion of innovations. Within this broader topic, Mark studies how people collectively determine if and when unfamiliar new things become social realities, a topic that has led him to develop and use text mining methods for analyses of social change. Having previously focused on the dynamics of product markets and changes to organisations and business practice, Mark is currently studying what AI-based innovations will mean for the future of organisations, careers, labour markets, and society writ large. He has PhD and MBA from Northwestern University and its Kellogg School and an AB degree from Stanford in Philosophy and Logic of Formal Systems.