Dr Stijn Maesen is Assistant Professor of Marketing at Imperial College Business School. His current research focuses on issues related to health and sustainability in retailing.
He has worked with organisations on projects generating both scientific and practical insights. He studies how nutritional labelling programmes affect in-store purchase behaviour and examines how organic retailer store entry and organic product innovations impact the retail landscape.
Before moving into academia, Dr Maesen worked in marketing research for GfK.
