Dr Zeyu Qiu is a Research Associate at Imperial Business School’s Centre for Health Economics & Policy Innovation. He holds a BSc in Economics and Finance from Xi’an Jiaotong-Liverpool University, an MSc in Economics from the London School of Economics, and a PhD in Economics from the University of Birmingham. His research looks at how culture, social norms, and institutions influence people’s decisions and cooperation, with applications ranging from pandemic preparedness to healthier and more sustainable homes.