Social Media | Imperial College Business School

Illustration of different speech bubbles with hand drawn doodles and textures

Entrepreneurship & Innovation

Can anyone topple X (the platform formerly known as Twitter)?

Social media boycott

Listen: Dr Xinrong Zhu appears on BBC Radio 4 to discuss her research on boycotts and buycotts

BBC Radio 4 interviews Dr Xinrong Zhu on boycotts and how they impact businesses and consumers

Summer Reads

Strategy & Leadership

10 must-reads from Imperial College Business School for summer 2023

Social media boycott

Marketing

Do social media-led brand boycotts work?

Google sign outside an office building

Strategy & Leadership

Why did Google+ fail?

Tommaso_Valletti_2020

EU and social media law: Professor Tommaso Valletti gets mention in New York Times article

Imperial's Career Clubs Student Blog May 21

Student blog

My experience with Imperial’s Career Clubs: creating opportunities outside the classroom

Rajesh Bhargave Imperial College Business School

Marketing

Let’s share our likes together: why novelty and diversity are the new keys to marketing

Dr Julio Amador Imperial College

Technology

Can big data predict the outcome of major political events?

Catarina Sismeiro

Technology

Could Facebook and Google kill the news business?

Catarina Sismeiro

Marketing

Facebook’s newsfeed changes won’t stop the spread of fake news

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