Social Media | Imperial Business School

How to preserve academic credibility when engaging with social media: PhD student Prashant Gang co-authors article for Times Higher Education Campus

Sad businessman sitting on negative hand sign

Health, Marketing

Social media anxiety: what doctors can do to help

Illustration representing financial performance

"Ratings leaks are quite common": Reuters speaks to Professor Alex Michaelides about Moody's China downgrade speculation

Illustration of different speech bubbles with hand drawn doodles and textures

Entrepreneurship & Innovation

Can anyone topple X (the platform formerly known as Twitter)?

Social media boycott

Listen: Dr Xinrong Zhu appears on BBC Radio 4 to discuss her research on boycotts and buycotts

David Shrier

David Shrier speaks to WIRED about Elon Musk’s efforts to rebrand Twitter as X.com

BBC Radio 4 interviews Dr Xinrong Zhu on boycotts and how they impact businesses and consumers

Summer Reads

Strategy & Leadership

10 must-reads from Imperial Business School for summer 2023

Man with a birdcage instead of head illustration

Marketing

Surviving public outcry: How to keep your customers when things turn ugly

Big Tech

"Twitter too small to trouble EU’s antitrust cops": Bloomberg interviews Professor Tommaso Valletti

Marketing

Do social media-led brand boycotts work?

Andre Veiga

Strategy & Leadership

Why did Google+ fail?

Subscribe to Social Media