Marketing publications 2020 | Imperial Business School

Authors	Title	Journal	Volume	Publication Date
Gunturkun, P., Haumann, T., Mikolon, S.	Disentangling the Differential Roles of Warmth and Competence Judgments in Customer-Service Provider Relationships	Journal Of Service Research	Volume 23, pp.476-503	November 2020
Lin, Y-T., Doong, H-S., Eisingerich, A.B.	Avatar Design of Virtual Salespeople: Mitigation of Recommendation Conflicts	Journal Of Service Research	Volume 24, pp.141-159	October 2020
Lin, Y-T., MacInnis, D.J., Eisingerich, A.B.	Strong Anxiety Boosts New Product Adoption When Hope Is Also Strong	Journal Of Marketing	Volume 84, pp.60-78	September 2020
Fritze, M.P., Marchand, A., Eisingerich, A.B., Benkenstein, M.	Access-Based Services as Substitutes for Material Possessions: The Role of Psychological Ownership	Journal Of Service Research	Volume 23, pp.368-385	March 2020
Guevara, E., Babonneau, F., Homem-de-Mello, T., Moret, S.	A machine learning and distributionally robust optimization framework for strategic energy planning under uncertainty	Applied Energy		August 2020
Dixon, D., Mikolon, S.	Cents of self: How and when self-signals influence consumer value derived from choices of green products	International Journal Of Research In Marketing		August 2020
Liu, Y., Hultman, M., Eisingerich, A.B., Wei, X.	How does brand loyalty interact with tourism destination? Exploring the effect of brand loyalty on place attachment	Annals Of Tourism Research		March 2020
Borah, A., Banerjee, S., Lin, Y-T., Jain, A., Eisingerich, A.B.	Improvised Marketing Interventions in Social Media	Journal Of Marketing	Volume 84, pp.69-91	March 2020
Baldi, F., Moret, S., Tammi, K., Marechal, F.	The role of solid oxide fuel cells in future ship energy systems	Energy		March 2020
Tsai, H., Ren, S., Eisingerich, A.B.	The effect of inter- and intra-regional geographic diversification strategies on firm performance in China	Management Decision	Volume 58, pp.16-38	January 2020