Authors

Title

Journal

Volume

Publication Date

Seiler, S., Tuchman, A., Yao, S.

The Impact of Soda Taxes: Pass-Through, Tax Avoidance, and Nutritional Effects

Journal of Marketing Research

Volume 58, pp.22-49

February 2021

Herzog, W., Hattula, J.D., Dahl, D.W.

Marketers Project Their Personal Preferences onto Consumers: Overcoming the Threat of Egocentric Decision Making

Journal Of Marketing Research

Volume 58, pp.456-475

June 2021

Sun, X., Foscht, T., Eisingerich, A.B.

Does educating customers create positive word of mouth?

Journal Of Retailing And Consumer Services

Volume 62, pp.102638-102638

September 2021

Dixon, D., Mikolon, S.

Cents of self: How and when self-signals influence consumer value derived from choices of green products

International Journal Of Research In Marketing

Volume 38, pp.365-386

June 2021

Maesen, S., Lamey, L., ter Braak, A., Jansen, L.

Going healthy: how product characteristics influence the sales impact of front-of-pack health symbols

Journal Of The Academy Of Marketing Science

September 2021