Authors

Title

Journal

Volume

Publication Date

Merlo, O., Eisingerich, A.B., Hoyer, W.D.

Immunizing customers against negative brand-related information

Journal Of The Academy Of Marketing Science

March 2023

Duffek, B., Eisingerich, A.B., Merlo, O.

Why so toxic? A framework for exploring customer toxicity

Ams Review

Volume 13, pp.122-143

June 2023

Merlo, O., Eisingerich, A.B., Gillingwater, R., Cao, J.J.

Exploring the changing role of brand archetypes in customer-brand relationships: Why try to be a hero when your brand can be more?

Business Horizons

Volume 66, pp.615-629

Spetember 2023

Maesen, S., Lamey, L.

The Impact of Organic Specialist Store Entry on Category Performance at Incumbent Stores

Journal of Marketing

Volume 87, pp.97-113

January 2023

Levine, J., Seiler, S.

Identifying State Dependence in Brand Choice: Evidence from Hurricanes

Marketing Science

Volume 42, pp.934-957

September 2023
Valenti, A., Srinivasan, S., Yildirim, G., Pauwels, K. Direct mail to prospects and email to current customers? Modeling and field-testing multichannel marketing

Journal of hte Academy of Marketing Science

August 2023