Marketing publications 2018-19 | Imperial Business School

Marketing publications 2018/19
Author	Title	Journal	Volume	Publication date
Tuk, M., Verlegh, P., Smidts, A., Wigboldus, D.	You and I have nothing in common: the role of dissimilarity in interpersonal influence	Organizational Behavior And Human Decision Processes	Volume 151, pp.49-60	March 2019
Sismeiro, C., Mahmood, A.	Competitive vs. Complementary Effects in Online Social Networks and News Consumption: A Natural Experiment	Management Science	Volume 64, pp.5014-5037	November 2018
Kuebler, R., Pauwels, K., Yildirim, G., Fandrich, T.	App Popularity: Where in the World Are Consumers Most Sensitive to Price and User Ratings?	Journal Of Marketing	Volume 82, pp.20-44	September 2018
Hartnup, B., Dong, L., Eisingerich, A.B.	How an Environment of Stress and Social Risk Shapes Student Engagement With Social Media as Potential Digital Learning Platforms: Qualitative Study	Jmir Medical Education		July 2018
Parmar, N., Dong, L., Eisingerich, A.B.	Connecting With Your Dentist on Facebook: Patients' and Dentists' Attitudes Towards Social Media Usage in Dentistry	Journal Of Medical Internet Research		June 2018
Lin, Y., Tudor-Sfetea, C., Siddiqui, S., Sherwani, Y., Ahmed, M., Eisingerich, A.B.	Effective Behavioral Changes through a Digital mHealth App: Exploring the Impact of Hedonic Well-Being, Psychological Empowerment and Inspiration	Jmir Mhealth And Uhealth		June 2018
Liu, Y., Foscht, T., Eisingerich, A.B., Tsai, H-T.	Strategic management of product and brand extensions: Extending corporate brands in B2B vs. B2C markets	Industrial Marketing Management	Volume 71, pp.147-159	May 2018
Bhargave, R.P., Montgomery, N.V., Redden, J.P.	Collective Satiation: How Coexperience Accelerates a Decline in Hedonic Judgments	Journal Of Personality And Social Psychology	Volume 114, pp.529-546	April 2018
Foscht, T., Lin, Y., Eisingerich, A.B.	Blinds up or down?: The influence of transparency, future orientation, and CSR on sustainable and responsible behavior	European Journal Of Marketing	Volume 52, pp.476-498	January 2018
Merlo, O., Eisingerich, A., Auh, S., Levstek, J.	The benefits and implementation of performance transparency: The why and how of letting your customers 'see through' your business	Business Horizons	Volume 61, pp.73-84	January 2018