| Author | Title | Journal | Volume | Publication date |
|---|---|---|---|---|
| <strong>Tuk, M.</strong>, Verlegh, P., Smidts, A., Wigboldus, D. | <a href="https://www.sciencedirect.com/science/article/pii/S0749597816302035?via%3Dihub">You and I have nothing in common: the role of dissimilarity in interpersonal influence</a> | Organizational Behavior And Human Decision Processes | Volume 151, pp.49-60 | March 2019 |
| <strong>Sismeiro, C.</strong>, Mahmood, A. | <a href="https://pubsonline.informs.org/doi/10.1287/mnsc.2017.2896">Competitive vs. Complementary Effects in Online Social Networks and News Consumption: A Natural Experiment</a> | Management Science | Volume 64, pp.5014-5037 | November 2018 |
| Kuebler, R., Pauwels, K., <strong>Yildirim, G.</strong>, Fandrich, T. | <a href="https://journals.sagepub.com/doi/10.1509/jm.16.0140">App Popularity: Where in the World Are Consumers Most Sensitive to Price and User Ratings?</a> | Journal Of Marketing | Volume 82, pp.20-44 | September 2018 |
| Hartnup, B., Dong, L., <strong>Eisingerich, A.B.</strong> | <a href="https://mededu.jmir.org/2018/2/e10069/">How an Environment of Stress and Social Risk Shapes Student Engagement With Social Media as Potential Digital Learning Platforms: Qualitative Study</a> | Jmir Medical Education | July 2018 | |
| Parmar, N., Dong, L., <strong>Eisingerich, A.B.</strong> | <a href="https://www.jmir.orgDong, L., <str/2018/6/e10109/">Connecting With Your Dentist on Facebook: Patients' and Dentists' Attitudes Towards Social Media Usage in Dentistry</a> | Journal Of Medical Internet Research | June 2018 | |
| Lin, Y., Tudor-Sfetea, C., Siddiqui, S., Sherwani, Y., Ahmed, M., <strong>Eisingerich, A.B.</strong> | <a href="https://mhealth.jmir.org/2018/6/e10024/">Effective Behavioral Changes through a Digital mHealth App: Exploring the Impact of Hedonic Well-Being, Psychological Empowerment and Inspiration</a> | Jmir Mhealth And Uhealth | June 2018 | |
| Liu, Y., Foscht, T., <strong>Eisingerich, A.B.</strong>, Tsai, H-T. | <a href="https://www.sciencedirect.com/science/article/pii/S0019850117302997?via%3Dihub">Strategic management of product and brand extensions: Extending corporate brands in B2B vs. B2C markets</a> | Industrial Marketing Management | Volume 71, pp.147-159 | May 2018 |
| <strong>Bhargave, R.P.</strong>, Montgomery, N.V., Redden, J.P. | <a href="https://psycnet.apa.org/doiLanding?doi=10.1037/pspa0000099">Collective Satiation: How Coexperience Accelerates a Decline in Hedonic Judgments</a> | Journal Of Personality And Social Psychology | Volume 114, pp.529-546 | April 2018 |
| Foscht, T., Lin, Y., <strong>Eisingerich, A.B.</strong> | <a href="https://www.emerald.com/insight/content/doi/10.1108/EJM-10-2016-0576/full/html">Blinds up or down?: The influence of transparency, future orientation, and CSR on sustainable and responsible behavior</a> | European Journal Of Marketing | Volume 52, pp.476-498 | January 2018 |
| <strong>Merlo, O., Eisingerich, A.</strong>, Auh, S., Levstek, J. | <a href="https://www.sciencedirect.com/science/article/pii/S0007681317301283?via%3Dihub">The benefits and implementation of performance transparency: The why and how of letting your customers 'see through' your business</a> | Business Horizons | Volume 61, pp.73-84 | January 2018 |
