Marketing publications 2018/19
Author Title Journal Volume Publication date
<strong>Tuk, M.</strong>, Verlegh, P., Smidts, A., Wigboldus, D. <a href="">You and I have nothing in common: the role of dissimilarity in interpersonal influence</a> Organizational Behavior And Human Decision Processes Volume 151, pp.49-60 March 2019
<strong>Sismeiro, C.</strong>, Mahmood, A. <a href="">Competitive vs. Complementary Effects in Online Social Networks and News Consumption: A Natural Experiment</a> Management Science Volume 64, pp.5014-5037 November 2018
Kuebler, R., Pauwels, K., <strong>Yildirim, G.</strong>, Fandrich, T. <a href="">App Popularity: Where in the World Are Consumers Most Sensitive to Price and User Ratings?</a> Journal Of Marketing Volume 82, pp.20-44 September 2018
Hartnup, B., Dong, L., <strong>Eisingerich, A.B.</strong> <a href="">How an Environment of Stress and Social Risk Shapes Student Engagement With Social Media as Potential Digital Learning Platforms: Qualitative Study</a> Jmir Medical Education July 2018
Parmar, N., Dong, L., <strong>Eisingerich, A.B.</strong> <a href="https://www.jmir.orgDong, L., <str/2018/6/e10109/">Connecting With Your Dentist on Facebook: Patients' and Dentists' Attitudes Towards Social Media Usage in Dentistry</a> Journal Of Medical Internet Research June 2018
Lin, Y., Tudor-Sfetea, C., Siddiqui, S., Sherwani, Y., Ahmed, M., <strong>Eisingerich, A.B.</strong> <a href="">Effective Behavioral Changes through a Digital mHealth App: Exploring the Impact of Hedonic Well-Being, Psychological Empowerment and Inspiration</a> Jmir Mhealth And Uhealth June 2018
Liu, Y., Foscht, T., <strong>Eisingerich, A.B.</strong>, Tsai, H-T. <a href="">Strategic management of product and brand extensions: Extending corporate brands in B2B vs. B2C markets</a> Industrial Marketing Management Volume 71, pp.147-159 May 2018
<strong>Bhargave, R.P.</strong>, Montgomery, N.V., Redden, J.P. <a href="">Collective Satiation: How Coexperience Accelerates a Decline in Hedonic Judgments</a> Journal Of Personality And Social Psychology Volume 114, pp.529-546 April 2018
Foscht, T., Lin, Y., <strong>Eisingerich, A.B.</strong> <a href="">Blinds up or down?: The influence of transparency, future orientation, and CSR on sustainable and responsible behavior</a> European Journal Of Marketing Volume 52, pp.476-498 January 2018
<strong>Merlo, O., Eisingerich, A.</strong>, Auh, S., Levstek, J. <a href="">The benefits and implementation of performance transparency: The why and how of letting your customers 'see through' your business</a> Business Horizons Volume 61, pp.73-84 January 2018