An innovative programme designed for the strategic marketers of tomorrow
MSc Strategic Marketing
MSc Strategic Marketing is a one-year, full-time programme that transforms recent graduates into future business leaders who understand marketing from a strategic perspective.
Drawing on our world-class marketing faculty and thought-leaders in strategy, entrepreneurship and technology, our programme provides a uniquely ‘Imperial College view’ of marketing — i.e., one where marketing fundamentals intersect with the latest in technology and innovation, and where marketing science is blended with data-driven decision making.
Our highly practical programme allows you to find solutions to real-world business challenges through lectures delivered by industry experts and includes a Marketing Consulting Project, Marketing Competition Plan or the option of a work placement.
Our London location and ongoing relationships with major employers provides the opportunity to meet and network with leading global organisations, and will help present yourself with confidence to the world’s top companies.
Bentley: a day trip into the world of luxury
MSc Strategic Marketing students visited the home of the luxury car brand to hear more about the company’s history and its future plans.
Turning your website into a digital asset: Part Two
Michael Pawlicki, MSc Strategic Marketing 2012 and co-founder and Ecommerce Manager at Asset.Digital shares his tips on using PPC advertising.
MSc Strategic Marketing students attend Women@Dior programme in Paris
‘My path to Google’
2016-17 alumnus Adrian has secured a dream role at Google thanks to studying MSc Strategic Marketing.