One year, full-time programme in the heart of London

This Master’s is an intensive programme, where you will attend lectures at our campus in South Kensington, London. You’ll be at the heart of one of the world’s leading cultural, business and financial centres.

You will be taught your core modules through a range of contexts including lectures, syndicate discussions, group exercises and individual case studies – assessed through a combination of examinations, group presentations and coursework.

The electives in the spring and summer terms will give you the opportunity to deep dive into concepts and skills allowing you to shape your learning experience to suit your career goals.

The non-assessed Contemporary Marketing Practice speaker series which runs throughout the academic year give you the opportunity to gain more insight into topics of interests, which will help inform the Applied Strategic Marketing Report. You will develop practical skills in the Strategic Marketing Consulting Project or Work Placement.

Expert consultants from Imperial College Business School Careers will offer you the very best support, advice and guidance that is tailored to your own specific career needs. You will have access to highly relevant and unlimited one-to-one support, as well as regular workshops and networking opportunities with employers who regularly visit our campus.


  Sep - May Jan - Jun Jul - Aug

Core modules




Integrative and applied modules

"I chose Imperial not only because of its reputation and ranking, but also the innovative and technology-and-data-oriented approach and immense networking opportunities, which I believe will benefit me long after graduation."
MSc Strategic Marketing 2021
Celeste Huang, MSc Strategic Marketing 2020-21, student at Imperial College Business School