One year, full-time programme in the heart of London

This Master’s is an intensive programme, where you will attend lectures at our campus in South Kensington, London. You’ll be at the heart of one of the world’s leading cultural, business and financial centres.

You will be taught your core modules through a range of contexts including lectures, syndicate discussions, group exercises and individual case studies – assessed through a combination of examinations, group presentations and coursework.

The non-assessed elective series in the spring and summer term give you the opportunity to gain more insight into topics of interests, which will help inform the Applied Strategic Marketing Report. You will develop practical skills in the Strategic Marketing Consulting Project or Work Placement.

Expert consultants from Imperial College Business School Careers will offer you the very best support, advice and guidance that is tailored to your own specific career needs. You will have access to highly relevant and unlimited one-to-one support, as well as regular workshops and networking opportunities with employers who regularly visit our campus.


The MSc Strategic Marketing is a one year, full-time intensive programme. The normal working week is Monday to Friday. Classes will be scheduled between 08.30 and 21.00 and students should expect to attend one evening class per week, and other optional activities such as guest lectures or alumni and careers events may be scheduled in the evening.

  Jul-Aug Sep-Dec Jan-Mar Apr-Jun Jun-Aug
Pre-study online modules          
Core modules          


"I chose Imperial not only because of its reputation and ranking, but also the innovative and technology-and-data-oriented approach and immense networking opportunities, which I believe will benefit me long after graduation."
MSc Strategic Marketing 2021
Celeste Huang, MSc Strategic Marketing 2020-21, student at Imperial College Business School