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Gokhan Yildirim
Gokhan Yildirim
Programmes
About Gokhan Yildirim
Associate Professor of Marketing
Dr Gokhan Yildirim is Associate Professor of Marketing at Imperial Business School.
Read
Gokhan's Imperial Profile
for more information and publications.
Marketing
Taking the guesswork out of cross-channel marketing
Marketing
How do app ratings, rankings and price really affect purchases?
