Strategy | Imperial Business School

Chris Tucci

Technology

How brands can survive through digital transformation

Omar Merlo

Marketing

Delivering brand resilience in the digital era

Cindy Rose

In conversation with Cindy Rose: “Technology will be at the heart of the post-COVID-19 economic recovery”

Markus Perkmann

Entrepreneurship & Innovation

Does diversifying into a new market hurt your standing in an existing market?

sheep and shepherd

Entrepreneurship & Innovation

Why every company needs its shepherds – steering external ideas to become internal innovations

Entrepreneurship & Innovation

Startups: minimise uncertainty by telling everyone your plans

Renata Kosova

Finance

Boom and gloom: what hotels can teach investors

Rajesh Bhargave

Marketing

Let’s share our likes together: why novelty and diversity are the new keys to marketing

Strategy & Leadership

The Icehotel: redefining management via paradoxes and intangibles

Daniel Rowles

Marketing

Where should digital marketing sit in a company structure?

Claudia Custodio

Strategy & Leadership

Are CEOs with general skills more innovative?

Claudia Custodio

Strategy & Leadership

Born to win? Do first borns have the most success?

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