Marketing | Imperial College Business School

Man with a birdcage instead of head illustration

Marketing

Surviving public outcry: How to keep your customers when things turn ugly

Commuters in London's financial district

Entrepreneurship & Innovation, Finance, Health, Management, Marketing, Strategy & Leadership, Technology

2022 in business: 10 of the top IB Knowledge articles of the year

Social media boycott

Marketing

Do social media-led brand boycotts work?

An arrow rising above a stack of coins as various food products, boxes and trolleys float around it

Marketing

Why do poorer consumers often pay more?

A man in a supermarket looks at two different brands of bottled drink

Marketing

How to help customers make better purchases

Marketing

5 ways to achieve brand admiration – and why it matters more than ever

Healthy foods next to a fact sheet on nutrition

Marketing

Can an accredited health symbol drive sales and challenge perceptions of healthiness?

Daniel Rowles

Marketing

Where Should Digital Marketing Sit in a Company Structure? (Part 1)

Daniel Rowles

Marketing

Where Should Digital Marketing Sit in a Company Structure? (Part 2)

App Marketing

Marketing

How do app ratings, rankings and price really affect purchases?

Andreas Eisingerich and Yuting Lin

Marketing

Want to change people’s behaviour? Stop inspiring them

Andreas Eisingerich Imperial College Business School

Marketing

Brand admiration: how to build a business that people love

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