Marketing | Imperial College Business School

Illustration of business people racing to the finish line

Marketing

The hidden benefits of releasing your product later than your rivals

Illustration of businessman pushing half clock and money coin forward

Marketing

What the rise of "buy now, pay later" means for consumers and retailers

Illustration of eco-friendly consumer

Marketing

Do consumers really care about sustainability?

Guy Voichek

Marketing

Why we fail to see the positives of population growth and immigration

Illustration of online shopping

Marketing

How to create more effective marketing strategies with data

Sad businessman sitting on negative hand sign

Health, Marketing

Social media anxiety: what doctors can do to help

A school of shark fins above a mobile phone screen surface

Marketing

Toxic customers and how to handle them

Marketing

Lessons for leaders: successful brands have multiple personalities

Man with a birdcage instead of head illustration

Marketing

Surviving public outcry: How to keep your customers when things turn ugly

Commuters in London's financial district

Entrepreneurship & Innovation, Finance, Health, Management, Marketing, Strategy & Leadership, Technology

2022 in business: 10 of the top IB Knowledge articles of the year

Imperial College Business School

Marketing

Do social media-led brand boycotts work?

An arrow rising above a stack of coins as various food products, boxes and trolleys float around it

Marketing

Why do poorer consumers often pay more?

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