Marketing | Imperial College Business School

A school of shark fins above a mobile phone screen surface

Marketing

Toxic customers and how to handle them

Marketing

Lessons for leaders: successful brands have multiple personalities

Man with a birdcage instead of head illustration

Marketing

Surviving public outcry: How to keep your customers when things turn ugly

Commuters in London's financial district

Entrepreneurship & Innovation, Finance, Health, Management, Marketing, Strategy & Leadership, Technology

2022 in business: 10 of the top IB Knowledge articles of the year

Social media boycott

Marketing

Do social media-led brand boycotts work?

An arrow rising above a stack of coins as various food products, boxes and trolleys float around it

Marketing

Why do poorer consumers often pay more?

A man in a supermarket looks at two different brands of bottled drink

Marketing

How to help customers make better purchases

Marketing

5 ways to achieve brand admiration – and why it matters more than ever

Healthy foods next to a fact sheet on nutrition

Marketing

Can an accredited health symbol drive sales and challenge perceptions of healthiness?

Daniel Rowles

Marketing

Where Should Digital Marketing Sit in a Company Structure? (Part 1)

Daniel Rowles

Marketing

Where Should Digital Marketing Sit in a Company Structure? (Part 2)

App Marketing

Marketing

How do app ratings, rankings and price really affect purchases?

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