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Marketing

Bernardo Andretti head shot
Marketing

How does wealth affect your diet?

18 December 2024
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Marketing

The hidden benefits of releasing your product later than your rivals

4 November 2024
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What the rise of "buy now, pay later" means for consumers and retailers

14 October 2024
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Do consumers really care about sustainability?

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Why we fail to see the positives of population growth and immigration

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How to create more effective marketing strategies with data

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Social media anxiety: what doctors can do to help

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Toxic customers and how to handle them

9 October 2023
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Lessons for leaders: successful brands have multiple personalities

14 August 2023
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Surviving public outcry: How to keep your customers when things turn ugly

27 March 2023
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Entrepreneurship & Innovation, Finance, Health, Management, Marketing, Strategy & Leadership, Technology

2022 in business: 10 of the top IB Knowledge articles of the year

22 December 2022
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Marketing

Do social media-led brand boycotts work?

7 November 2022
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