Level up: lessons from video games make fitness apps more successful Gamification can be a powerful tool to encourage people to change their behaviour, but if implemented poorly can drive them away Read more Taking the guesswork out of cross-channel marketing An evidence-based approach to audience segmentation can boost sales revenue by more than 16 per cent Read more Is transparency always the best policy? Imperial researchers have found that, if a business is transparent and open, consumers are more likely to behave ethically and responsibly Read more
