Alumnus Laetitia Kurban, MSc Strategic Marketing 2018
Programme:
MSc Strategic Marketing 2018
Nationality:
Lebanese/Canadian
Undergraduate education:

BA Communications & Journalism, Lebanese American University

Job prior to studying at the Business School:

Communications Officer, Zuhair Murad, for a fashion couture brand

Job after studying at the Business School:

Customer Success Manager in the Financial Times's B2B department

Prior to joining the Imperial College Business School to pursue her Master's Degree, Laetitia worked as a Communications Officer for a fashion couture brand called Zuhair Murad. After studying at the Business School she took an internship working in editorial at the Financial Times. There were no permanent job openings at the time her internship came to and end, so she used her fashion experience and interest in tech and worked for eBay in the Fashion Trading department. However her passion remained in the journalistic industry and Laetitia felt she had really found herself at the Financial Times in terms of the company culture and values. When a role came up there, she went for it and is now a Customer Success Manager in the FT's B2B department with a focus on managing engagement on Accounts in the EMEA region.

Your time at Imperial

Why did you choose to study your programme and why specifically at Imperial College Business School?

I chose to study my programme to have a deeper understanding of business concepts since I came from a more arts related field having studied communications and journalism during my undergraduate career. I knew that entering the corporate world required me to have a substantial understanding of business strategies. For this reason, I chose the Imperial College Business School because I was confident that I would receive the necessary training and be taught through real life examples from professors who are successful professionals in London's most reputable corporations. I also knew that I would be able to meet like-minded people and be able to live and study in the heart of London, which was an experience I was looking forward to coming from the Middle East. 

What advice would you give to a prospective student considering studying the same programme as you?

I would say to prospective students that this is the kind of programme where you get what you give. The Business School's Strategic Marketing Masters opens the door to learning everything you need to know about tackling today's highly competitive business landscape, however it is your hard work that will make you shine. The more effort you put into your coursework, however challenging, the more you will have opportunities with renowned multinationals and fortune 500 companies with the training that the Business School offers. Similarly, the more you work on your relationships with your peers and professors, not only in your cohort, but within the entire Business School, the bigger the network you build for future opportunities.

What was the most surprising thing about the programme?

The most surprising thing about my programme was the other students who studied alongside me. I was able to work with a network of incredibly accomplished, widely international individuals who had previous professional experiences in great companies, had developed their own startups, created new products, and were incredibly inspiring people as a whole. 

How has your programme contributed to your career success? 

I definitely think that without the tools given to me at Imperial, and also the automatic reputation and credibility it added to my identity when I mention that I was an Imperial College MSc alumnus, my career would not have taken off in the way it has, especially as an international student trying to make it in London. The support the programme offered in terms of guiding students in CV building and finding jobs was also exceptional and I do attribute this training I received from amazing individuals in this department to landing me competitive offers from L'Oreal, Accenture, eBay & the Financial Times since my graduation from Imperial.

 

Programme:
MSc Strategic Marketing 2018
Nationality:
Lebanese/Canadian
Undergraduate education:

BA Communications & Journalism, Lebanese American University

Job prior to studying at the Business School:

Communications Officer, Zuhair Murad, for a fashion couture brand

Job after studying at the Business School:

Customer Success Manager in the Financial Times's B2B department