Patricia Wahren
MSc Strategic Marketing
Undergraduate education:

BSc Communication and Media, Erasmus University Rotterdam

Job after Imperial College Business School:

Business Development Associate, Salesforce

MSc Strategic Marketing 2019

About you 

What work experience/internships did you have before beginning with Imperial College Business School?

Before joining Imperial College Business School, I did a PR internship at a PR agency, and worked as a German teacher at my undergrad university.

Why did you decide to study an MSc Strategic Marketing at Imperial College Business School?

What particularly sparked my interest in MSc Strategic Marketing was the unique combination of qualitative and quantitative marketing programmes paired with a strategic angle, that ties in Marketing as an essential function of every business. I was looking for a programme that not only teaches me how to excel in marketing but one that helps me to implement my marketing skills in a strategic and holistic way, to help businesses grow and perform better.

Did you receive a scholarship?

I received a scholarship from the German Academic Scholarship Foundation (Studienstiftung des deutschen Volkes). The scholarship not only supported me financially (living expenses and tuition fees) but also provided me with a large network of scholarship holders and alumni worldwide.


What aspects of the programme do you most enjoy the most?

What I most enjoy about the programme, is that it enables me to apply theories and knowledge learnt in class to practical examples. I also enjoy the broad perspective that the programme takes on marketing. It succeeds in teaching students the different aspects of marketing as well as the diverse ways of applying marketing skills. Additionally, the programme is very up-to-date regarding current marketing trends and enables you to think ahead.

Which has been your favourite module so far and why?

My favourite module so far was Strategic Market Management because it introduced me to an area of expertise that I did not know much about before. Understanding the broader business environment and ongoing trends in today’s business world, allowed me to take a different perspective on marketing and understand its importance and how it connects to other business functions. Being taught by a teacher who has been a consultant for several years was very interesting, as his perspective was more focused on real-life examples rather than academic research.

What has been the most rewarding part of the programme?

The people I got to know and the inspiration I got from lectures, workshops and networking events has been the most rewarding part. The programme encouraged me to keep on challenging myself and broaden my learnings both personally and professionally.


Did you have a favourite professor/lecturer and why?

James Eteen and Andreas Eisingerich are my favourite professors because of their style of teaching. Both professors succeed in making me passionate about the subjects they taught.


What has been the greatest opportunity you have had at Imperial?

The greatest opportunities I have had at Imperial are building a network, following my passion for marketing and making new friends that will last for a lifetime.

What clubs, societies or other activities have you been involved in at Imperial?

I am a student ambassador and I was the Website Marketing Manager of the Imperial College Women in Business society. I am also a volunteer at What The Tech?!


What are your future career goals and how have they been realised since being at Imperial?

My future goal is to work in the marketing or business development department of an international tech company. This MSc programme provided me with valuable skills, industry insights and perspectives that will hopefully allow me to join a company in which I can make a difference. Imperial inspired me to further broaden my interests in marketing.

How did the services from Careers help in your professional development/securing employment?

Careers were helpful by providing valuable feedback regarding aspects that employers pay attention to. The different workshops they offer were particularly helpful in improving my presentation, interview and industry knowledge skills. Meeting with a Career Consultant also helped me think in a different way and take new aspects into consideration regarding applications.

London Location

Where do you live in London and why did you choose to live there?

I live in Hammersmith and would recommend the neighbourhood. It’s well connected to Imperial and central London. Plus, it has great shopping options and is close to the Thames.

When you’re not studying, what do you enjoy doing?

I enjoy meeting my friends to explore London, I like to walk around Hyde Park, and I also love getting involved in different sports.

What have been the benefits and challenges of moving to London?

It is challenging to find an apartment or room in London, given the limited supply but high demand. I advise everyone to start looking early and if you can come to London for one or two days before the beginning of the programme, schedule as many viewings as you can and check out the rooms yourself. I used to find a room and it worked out perfectly. Also keep in mind the length of your commute from your future home to Imperial, as well as the cost associated with it.


What advice would you give someone who is thinking about applying for the programme

Think about what you want to get out of this programme, where do you want to be in five years and how can this programme help you become what you aspire to be. Use your past work and academic experiences in your application, to show what you have done so far, what you learnt and what inspired you. Also, consider how the MSc programme will benefit you and what you can personally give back to Imperial and the programme.

MSc Strategic Marketing
Undergraduate education:

BSc Communication and Media, Erasmus University Rotterdam

Job after Imperial College Business School:

Business Development Associate, Salesforce