Dr Omar Merlo is Associate Professor of Marketing Strategy and Academic Director of the MSc Strategic Marketing programmes at Imperial College Business School. Previously, he was a Lecturer at the University of Cambridge and the University of Melbourne, and has held visiting positions at institutions including LSE, UCL, Oxford, ETH Zurich, USI, and EPFL Lausanne.

His main research interests are in strategic marketing, services and relationship management, and brand management. His work has appeared in leading journals such as Journal of Marketing, MIT Sloan Management Review, Harvard Business Review, Journal of the Academy of Marketing Science, Industrial Marketing Management, and Journal of Service Research. A consultant and executive educator with extensive international experience, Dr Merlo has worked with organisations including McKinsey, Samsung, Unilever, Audi, Barclays, HSBC, ING, and others.