Omar Merlo

About Omar Merlo

Assistant Professor of Marketing and Academic Director, MSc Strategic Marketing
Dr Omar Merlo is Academic Director of the MSc Strategic Marketing programme and Assistant Professor in Marketing. His main interests are in strategic marketing, services and relationship management, and customer engagement.

Dr Merlo has received several awards, including teaching prizes from multiple universities and a European Union Award for Excellence. His work has appeared in many academic and professional journals, such as Industrial Marketing Management, Journal of Service Research, and the Journal of Marketing.

An experienced consultant and executive educator, Dr Merlo has worked with organisations around the world, including Samsung, ING Bank, Airbus, and McKinsey & Co. He is a member of Duke Corporate Education's Global Learning Resource Network and a mentor for several startups.