A year of uncertainty means shoppers are hungry for a deal, but things look perilous for bricks-and-mortar retailers
About Omar Merlo
Assistant Professor of Marketing and Academic Director, MSc Strategic Marketing (on-campus and online)
Dr Omar Merlo is Academic Director of the MSc Strategic Marketing programme and Assistant Professor in Marketing at Imperial College Business School. His main teaching, research and consulting interests are in the areas of strategic marketing, services and relationship management, and customer engagement.
Businesses need to change the way they communicate with their customers
In times of economic difficulty, business leaders may be tempted to cut their marketing budgets. This is what they should do instead