Building your LinkedIn profile and posting is important, but it may not be enough on its own to get noticed on LinkedIn. To boost your visibility, you need to understand and apply LinkedIn Analytics. These insights can help you see who is viewing your profile and content, which posts resonate most, when your network is most engaged, and which keywords are improving your discoverability. 

Check the Search Appearances section on your profile to see the top keywords people use to find you. These reveal how LinkedIn users are discovering you and which terms you should emphasise. Once identified, weave them naturally into your headline, About, and Experience sections, and reinforce them in your posts, hashtags, and skills. 

Analytics should guide your strategy, helping you optimise content and profile updates. Combine this with engaging others’ content, tagging peers or companies, and using relevant hashtags to expand your reach and strengthen your presence on LinkedIn. 

Perhaps most importantly, LinkedIn is about connection. Reaching out directly to professionals in the roles or fields you’re targeting can make the biggest difference. Experienced hire MSc alumni Harry MacKenzie, MSc Climate Change Management and Finance 24-25, shared practical insights on how he approached this as a career changer. One common worry is that professionals won’t respond — but Harry reframed this challenge:

If they don’t reply, they don’t reply. Keep going. I cold-emailed so many people — 49 out of 50 didn’t reply, but you only need one.

Another stumbling block is the sheer number of companies to choose from. Harry’s advice was to look beyond big, traditional firms:

Big traditional finance firms are opaque. If you’re changing careers, the big names won’t take a risk, small firms might. I used AI tools to find niche firms, using prompts such as ‘climate + PE + mid-market.’ Google won’t give you that. I built my own map.

Even within a niche, the sheer number of professionals can feel overwhelming. So where should you focus your efforts? Harry puts it simply:

I stopped talking to associates — they can’t hire you and won’t risk putting a wild card forward.

In other words, prioritise building connections with decision-makers who have the influence — and the confidence — to open real opportunities.