What the Employer Relations team is hearing from employers

Based on conversations with employers over the autumn term, a consistent message emerged: students are very capable, but that capability doesn’t always come across as clearly as it could.

Employers told us that answers can sometimes sound vague or overly rehearsed, which makes it harder to understand a candidate’s genuine motivation. They also shared that, under pressure, some students overlook basic professional behaviours — even though these are often what shape first impressions.

What employers notice early on

• Arriving on time, staying engaged, and respecting the format of events
• Preparation and doing initial research before meeting employers
• Listening and asking questions that show genuine interest
• Building connections even when there isn’t an immediate vacancy

These behaviours may feel small, but employers told us they make a real difference.

What employers look for in applications

When reviewing applications, employers consistently emphasised the importance of clarity and authenticity.

Strong applications tend to:

• Clearly show how you meet the essential requirements of the role
• Be carefully tailored to the employer and role, rather than generic
• Give a sense of the person behind the application and your individuality
• Explain clearly and honestly why the company and role appeal to you, avoiding generic or vague explanations

Employers shared that clarity stands out more than polished language.

What our Careers Consultants notice in standout students

We’re often asked, “How can I make myself stand out?” After working closely with many of you throughout the autumn term — in workshops, appointments and events — some clear patterns have emerged.

Students who stand out are prepared

• They are clear on one or two directions they are exploring
• They use Careers resources consistently
• They practise assessments and interviews
• They build networking into their routine
• They engage in relevant activities alongside their studies

Students who stand out are polished

• They can explain their motivation without sounding scripted
• Their applications are clear, specific, and easy to follow
• They have their own views on the sectors they are applying to
• They present themselves professionally and thoughtfully

This isn’t about being perfect. It’s about building clarity and confidence through practice and over time.

It’s also important to say that many of you are already doing a lot right. You don’t need to be exceptional in every area to leave a strong impression. If you’re standing out to our team in these ways, it’s very likely you’ll stand out to employers too!