Write a CV and Cover Letter that get you noticed
CVs and cover letters can feel all-consuming during the autumn term, especially for those targeting the big players. Using your time wisely to tailor and review before submitting is time well spent—but not always easy. Below are practical tips, plus insights from recent graduates Yuqi Pan-Mo (MSc Strategic Marketing 2024–2025) and Tim Bamberger (MSc Management 2024–2025) on navigating the application process.
Think of your CV and cover letter as a business proposal. You’re the product—sell your value with confidence and precision. Demonstrating impact and relevance is key: your CV proves your capability, and your cover letter conveys your fit.
CV Tips
Tailor it: Highlight achievements aligned with your target role. Use keywords from the job description. Ask yourself: could this exact CV be used for another role? If yes, it’s not tailored enough.
Quantify results: “Increased sales by 20%” beats “Responsible for sales.” Demonstrating your ability to deliver results is far more impactful than listing duties.
Show leadership and the skills it requires: Include team projects, societies, or entrepreneurial ventures. Explain how these experiences stretched your collaboration, communication, and decision-making abilities.
Keep it clean: One-page, professional layout, no typos. As Yuqi shared with Robert Preda, “Make sure that everything—such as the company’s name, the position’s name, and the date—is properly listed. You don’t want to be screened out because of very silly mistakes.”
Cover Letter Tips
Your cover letter can address what the CV cannot: your motivation for the role, your familiarity with the organisation and its values, and—most importantly—your personality.
Start strong: Open with a compelling hook. Why this company? Why you? Mention a connection, conversation, or event that led to this application.
Tell a story: Share a brief example that demonstrates your skills and drive. Make it memorable.
Connect the dots: Show how your MSc experience prepares you for the role.
End with intent: Express enthusiasm and suggest next steps.
Graduate Insights
“Yuqi shared advice learned from a career services consultant: The cover letter should be energetic, dynamic, and concise. The language doesn’t need to be complex — you’re not applying for a degree in English literature. You just want to reveal the truth about yourself. Be concise. Also, chat with consultants and native speakers. Except for some specific sectors, like consultancies, I believe they appreciate a creative style.
She also added: Use the material you have as much as possible. This includes the job description and the company profile.
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“Tim added: I included a lot of keywords from the job description in my cover letter. I followed your team’s advice — look at the company’s values and include them. Shape the letter so it passes the initial check.”