Five reasons to choose Imperial’s MSc Strategic Marketing (online, part-time) and advance your career
Many prospective students we talk to are eager to pursue a Master’s, but want a programme that fits alongside their full-time career. They also look for an online experience that delivers the same academic rigor, meaningful professional connections, and practical, real-world learning that a top business school provides.
If you’re a professional who wants to accelerate your career and advance your marketing expertise while continuing your role, online study is a practical way to reach your goals. In this blog, we share five ways Imperial’s MSc Strategic Marketing (online, part-time) can support you in progressing academically without taking a break from your career.
1. Balance your studies with work and personal commitments
If you’re managing a full-time role, personal commitments or an all-around busy schedule, the programme is designed to fit around your life. Typically, you’ll need to commit approximately 20-25 hours each week for your studies, but you’ll have the flexibility to adjust the timings to suit your routine and learning style.
The 24-month duration allows you to learn at your own pace that feels realistic and sustainable, all while working toward the same certification as our full-time MSc Strategic Marketing programme
“I wanted to work alongside my course so that I really got that exposure to how the theory in the programme is applied to the real world.”
2. Get the campus experience from anywhere in the world
The programme is delivered via our virtual learning platform, giving you a rich and engaging online experience and access to the Imperial community. Your learning journey is carefully curated to include a mix of engaging theoretical knowledge and practical experiences:
- Recorded and live lectures
- Group discussions and collaborative activities
- Case studies and applied projects
- Curated readings and assignments
- Dedicated careers support
You’ll have 24/7 access to programme materials and plenty opportunities to collaborate with your cohort and faculty via the platform, through interactive elements such as forums and online presence indicators.
“My favourite part of the online platform is seeing who else is online. That gives me a sense of motivation to see who else is working on it.”
3. Collaborate with your cohort during on-campus sessions
Although the programme is primarily online, you will join your cohort twice on-campus during your studies, usually for a week of sessions per academic year. This gives you a valuable opportunity for face-to-face interaction with classmates and faculty, and time to strengthen professional relationships while experiencing Imperial’s vibrant campus.
Earlier this year, the MSc Strategic Marketing (online, part-time) cohort spent a week at our South Kensington campus attending sessions on using Generative AI in marketing. They collaborated with The Brandtech Group, a world leading Generative AI marketing company, who offered students the chance to develop real-world experience with AI-driven content generation. Throughout the week, students produced text, image and video content and analysed real-time performance data, giving them a clear view of Generative AI is transforming marketing.
Read MSc Strategic Marketing (online, part-time) student Davina Kallah’s breakdown of what they did throughout the week and her key takeaways from each day.
4. Apply your new skills to your career straight away
Throughout the programme, you’ll be encouraged to apply your knowledge and coursework to your working life. From testing ideas within your organisation to applying new theories and insights to projects, you’ll be able to use what you’re learning in the classroom immediately. Not only will this deepen your understanding, but you will also create real impact in your day-to-day and begin to progress your career.
“The fact that what I learn in a lecture one day, I can apply in real time at my workplace the next, has been incredibly rewarding. That immediate application has made the learning experience feel truly relevant. It’s not just theory for theory’s sake—it’s knowledge that enhances my performance at work in a tangible way.”
5. Build a global network of marketing professionals
The online format brings a diverse cohort of students from around the world into a classroom with you. With 31 students representing 16 nationalities in this year’s cohort, you’ll collaborate and learn with professionals from a wide range of industries and cultural backgrounds. This global learning environment enriches discussions, broadens your perspective and provides valuable professional connections you can leverage beyond the duration of the programme.
As part of a world-renowned STEM university, our MSc Strategic Marketing (online, part-time) offers you the opportunity to gain a high-quality education while continuing to work and grow professionally. With its flexible structure, applied learning approach and global reach, the programme supports you in developing the skills, confidence and network to excel in today’s dynamic marketing landscape
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Five reasons to choose Imperial’s MSc Strategic Marketing (online, part-time) and advance your career
If you’re a professional who wants to accelerate your career and advance your marketing expertise while continuing your role, online study is a practical way to reach your goals.
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