Brand | Imperial College Business School

You’ve raised prices – now what?: Raconteur speaks to Dr Xinrong Zhu about companies passing rising costs onto consumers

students

Strategy & Leadership

Top business school articles for students 2025

Sankalp Chaturvedi EDI Director

Professor Sankalp Chaturvedi speaks to The Times on Allan Leighton's return to Asda

Illustration of business people racing to the finish line

Marketing

The hidden benefits of releasing your product later than your rivals

Illustration of online shopping

Marketing

How to create more effective marketing strategies with data

"Lessons from the Bud Light boycott": Harvard Business Review covers research by Dr Xinrong Zhu

Students on laptops in lecture theatre smiling during lecture

Strategy & Leadership

Top business school articles for students 2024

A school of shark fins above a mobile phone screen surface

Marketing

Toxic customers and how to handle them

Illustration of man and three identical masks of different sizes

"Better than the real thing?": The European publishes article by Dr Jan-Michael Ross on imitation

Marketing

Lessons for leaders: successful brands have multiple personalities

Social media boycott

Listen: Dr Xinrong Zhu appears on BBC Radio 4 to discuss her research on boycotts and buycotts

David Shrier

David Shrier speaks to WIRED about Elon Musk’s efforts to rebrand Twitter as X.com

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