Brand | Imperial College Business School

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Marketing

The hidden benefits of releasing your product later than your rivals

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Marketing

How to create more effective marketing strategies with data

"Lessons from the Bud Light boycott": Harvard Business Review covers research by Dr Xinrong Zhu

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Strategy & Leadership

Top business school articles for students 2024

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Marketing

Toxic customers and how to handle them

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"Better than the real thing?": The European publishes article by Dr Jan-Michael Ross on imitation

Marketing

Lessons for leaders: successful brands have multiple personalities

Social media boycott

Listen: Dr Xinrong Zhu appears on BBC Radio 4 to discuss her research on boycotts and buycotts

David Shrier

David Shrier speaks to WIRED about Elon Musk’s efforts to rebrand Twitter as X.com

BBC Radio 4 interviews Dr Xinrong Zhu on boycotts and how they impact businesses and consumers

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Entrepreneurship & Innovation

Experimentation in business: 3 ways to avoid the hidden risks

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Marketing

Surviving public outcry: How to keep your customers when things turn ugly

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