Brand

David Shrier speaks to WIRED about Elon Musk’s efforts to rebrand Twitter as X.com

BBC Radio 4 interviews Dr Xinrong Zhu on boycotts and how they impact businesses and consumers

Experimentation in business: 3 ways to avoid the hidden risks

Surviving public outcry: How to keep your customers when things turn ugly

Imitation: the new key to business success

Do social media-led brand boycotts work?

5 ways to achieve brand admiration – and why it matters more than ever

Delivering brand resilience in the digital era

Business Insider quotes Dr Rajesh Bhargave on how companies can raise prices without alienating customers