Brand | Imperial Business School

David Shrier

David Shrier speaks to WIRED about Elon Musk’s efforts to rebrand Twitter as X.com

Xinrong Zhu

BBC Radio 4 interviews Dr Xinrong Zhu on boycotts and how they impact businesses and consumers

Entrepreneurship & Innovation

Experimentation in business: 3 ways to avoid the hidden risks

Marketing

Surviving public outcry: How to keep your customers when things turn ugly

Strategy & Leadership

Imitation: the new key to business success

Marketing

Do social media-led brand boycotts work?

Andreas Eisingerich

Marketing

5 ways to achieve brand admiration – and why it matters more than ever

Chris Tucci

Technology

How brands can survive through digital transformation

Omar Merlo

Marketing

Delivering brand resilience in the digital era

Rajesh Bhargave

Business Insider quotes Dr Rajesh Bhargave on how companies can raise prices without alienating customers

Andreas Eisingerich

Marketing

Brand admiration: how to build a business that people love

Strategy & Leadership

The Icehotel: redefining management via paradoxes and intangibles

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