Brand
Book launch on Tencent and its rise to being a global tech giant
You’ve raised prices – now what?: Raconteur speaks to Dr Xinrong Zhu about companies passing rising costs onto consumers
Marketing
How resilient brands keep customers in volatile markets
Professor Sankalp Chaturvedi speaks to The Times on Allan Leighton's return to Asda
Marketing
The hidden benefits of releasing your product later than your rivals
Marketing
How to create more effective marketing strategies with data
"Lessons from the Bud Light boycott": Harvard Business Review covers research by Dr Xinrong Zhu
Marketing
Toxic customers and how to handle them
"Better than the real thing?": The European publishes article by Dr Jan-Michael Ross on imitation
Marketing
