Marketing | Imperial Business School

Lea karam

Alumni

Alumni Blog: Lea Karam talks featuring on Campaign Media Week 30U30 list

Saina Karla

Student blog

How MSc Strategic Marketing has shaped me

Xinrong Zhu

You’ve raised prices – now what?: Raconteur speaks to Dr Xinrong Zhu about companies passing rising costs onto consumers

Strategy & Leadership

Top business school articles for students 2025

Marketing

Swatch: 8 actionable lessons from a pioneering brand

Jonas Oddur Jonasson

Marketing

Jónas Oddur Jónasson on how healthcare systems can work better for people

Heeyoung Yoon

Marketing

Dr Heeyoung Yoon on consumer judgment, bias and better decision-making

FinanceMarketing

How platforms can win by selling smarter, not harder

Entrepreneurship & InnovationTechnology

AI-powered rental fashion: Smarter recommendations for a sustainable future

CNN covers Dr Stijn Maesen's "buy now, pay later" research

Omar Merlo

The Guardian quotes Dr Omar Merlo on "surge pricing"

Stijn Maesen

How “buy now, pay later” is changing consumer spending: Dr Stijn Maesen writes in the Harvard Business Review

1
2
3
4
5

Subscribe to Marketing