Marketing | Imperial Business School

Marketing

Surviving public outcry: How to keep your customers when things turn ugly

Marketing

Do social media-led brand boycotts work?

Marketing

Why do poorer consumers often pay more?

Marketing

How to help customers make better purchases

Andreas Eisingerich

Marketing

5 ways to achieve brand admiration – and why it matters more than ever

George Yip

"How Chinese retailers are reinventing the customer journey", writes Emeritus Professor George Yip in Harvard Business Review

Marketing

Can an accredited health symbol drive sales and challenge perceptions of healthiness?

Chris Tucci

Technology

How brands can survive through digital transformation

Omar Merlo

Marketing

Delivering brand resilience in the digital era

Student blog

What to look for when choosing a part-time Master’s programme

The Guardian quotes Dr Rajesh Bhargave on the five ways customer service has changed since the pandemic

Daniel Rowles

Marketing

Where Should Digital Marketing Sit in a Company Structure? (Part 1)

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