Join us for this public lecture and book launch with Dr Omar Merlo and Dr Konstantin Theile 

We are delighted to host this special lecture and book launch, where we will explore how a simple plastic watch generated powerful business and marketing insights that continue to resonate today.

About the Event

This is more than a business case. Dr Omar Merlo and Dr Konstantin Theile will explore the story of how in the 1980s, Swatch broke every rule: bold, affordable, fashion-forward, and marketed with game-changing creativity. They will reveal how strategic vision, unconventional thinking, and fearless marketing turned Swatch into a global success, offering timeless insights into brand strategy, innovation, product launches, entrepreneurship, and building iconic brands. 

Agenda:

• 17:00 - 17:30: Registration & Arrival 
• 17.30 - 18.45: Lecture and Q&A Session
• 18.45 - 20:00: Networking & Book Signing

Register now to secure your place and receive follow-up information.