Authors Title Journal Volume Publication Date
Seiler, S., Tuchman, A., Yao, S. The Impact of Soda Taxes: Pass-Through, Tax Avoidance, and Nutritional Effects Journal of Marketing Research Volume 58, pp.22-49 February 2021
Herzog, W., Hattula, J.D., Dahl, D.W. Marketers Project Their Personal Preferences onto Consumers: Overcoming the Threat of Egocentric Decision Making Journal Of Marketing Research Volume 58, pp.456-475 June 2021
Sun, X., Foscht, T., Eisingerich, A.B. Does educating customers create positive word of mouth? Journal Of Retailing And Consumer Services Volume 62, pp.102638-102638 September 2021
Dixon, D., Mikolon, S. Cents of self: How and when self-signals influence consumer value derived from choices of green products International Journal Of Research In Marketing Volume 38, pp.365-386 June 2021