Authors Title Journal Volume Publication Date Duffek, B., Eisingerich, A., Merlo, O. HOW TO DO INFLUENCER MARKETING THAT CUSTOMERS ACTUALLY TRUST Harvard Business Review December Friedman, E.M.S., Voichek, G., Dhar, R. THE (BETTER) ROAD NOT TAKEN: SETTING A GOAL REDUCES SWITCHING TO MORE EFFECTIVE ALTERNATIVES Journal of Consumer Research November Duffek, B., Eisingerich, A.B., Merlo, O., Lee, G. AUTHENTICITY IN INFLUENCER MARKETING: HOW CAN INFLUENCERS AND BRANDS WORK TOGETHER TO BUILD AND MAINTAIN INFLUENCER JOURNAL OF MARKETING Volume 89, pp.21-46 September Andrade, E.B., Vieites, Y. OBSTACLES AND OPPORTUNITIES FOR SUSTAINABLE CONSUMPTION: A COMPREHENSIVE CONCEPTUAL MODEL, LITERATURE REVIEW, AND RESEARCH AGENDA JOURNAL OF CONSUMER PSYCHOLOGY August Ramos, G.A., Vieites, Y., Andrade, E.B. BREAKING BOUNDARIES: THE EFFECTS OF COUNTER-STEREOTYPICAL SOURCES ON INGROUP PERSUASION AND OUTGROUP DISSUASION JOURNAL OF EXPERIMENTAL PSYCHOLOGY-GENERAL Volume 154, pp.2006-2026 July Chen, Y., Mehta, N. EXPLORING PEER EFFECTS ASSOCIATED WITH USER RETENTION IN A SOCIALLY CONNECTED BUSINESS MARKETING SCIENCE July Liu, Y., Duffek, B., Eisingerich, A.B. HOW CAN BUSINESSES ENHANCE CUSTOMER RESISTANCE TO BRAND SWITCHING? JOURNAL OF THE ACADEMY OF MARKETING SCIENCE July Herriger, C., Merlo, O., Eisingerich, A.B., Arigayota, A.R. CONTEXT-CONTINGENT PRIVACY CONCERNS AND EXPLORATION OF THE PRIVACY PARADOX IN THE AGE OF AI, AUGMENTED REALITY, BIG DATA, AND THE INTERNET OF THINGS: SYSTEMATIC REVIEW JOURNAL OF MEDICAL INTERNET RESEARCH Volume 27 May Maesen, S. INTRODUCING SPECIALIST PRIVATE LABELS: HOW REDUCING MANUFACTURERS' COMPETING ASSORTMENT SIZE AFFECTS RETAILER PERFORMANCE INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING Volume 42, pp.192-211 March Ershov, D., He, Y., Seiler, S. FRONTIERS: HOW MUCH INFLUENCER MARKETING IS UNDISCLOSED? EVIDENCE FROM TWITTER MARKETING SCIENCE Volume 44 March Anto, A., Basu, A., Selim, R., Eisingerich, A.B. WOMEN'S MENOPAUSAL EXPERIENCES IN THE UK: A SYSTEMIC LITERATURE REVIEW OF QUALITATIVE STUDIES HEALTH EXPECTATIONS Volume 28 February Eisingerich, A.B., Arigayota, A., Duffek, B., Hou, C. AUTHOR'S REPLY: REFINING OPEN-WORLD GAME AND NOSTALGIC FILM INTERVENTIONS FOR BROADER AND MORE RELIABLE THERAPEUTIC IMPACT JMIR SERIOUS GAMES Volume 13 January Arigayota, A., Duffek, B., Hou, C., Eisingerich, A.B. EFFECTS OF THE LEGEND OF ZELDA: BREATH OF THE WILD AND STUDIO GHIBLI FILMS ON YOUNG PEOPLE'S SENSE OF EXPLORATION, CALM, MASTERY AND SKILL, PURPOSE AND MEANING, AND OVERALL HAPPINESS IN LIFE: EXPLORATORY RANDOMIZED CONTROLLED STUDY JMIR SERIOUS GAMES Volume 13 January Hou, C., Foscht, T., Duffek, B., Arigayota, A., Eisingerich, A.B. MITIGATING THE NEGATIVE EFFECTS OF INTERNET BROWSING ON YOUNG PEOPLE'S RESILIENCE AND OUTLOOK ON LIFE THROUGH CLASSIC GRIMMS' FAIRY TALES: EXPLORATORY RANDOMIZED CONTROLLED STUDY JMIR FORMATIVE RESEARCH Volume 9 January
