Available in two study modes, this programme is offered as a one year, full-time programme, studied at our campus in London, or as a part-time, two year online programme, studied from anywhere in the world alongside your career.

MSc programme MSc Strategic Marketing (on campus, full-time) MSc Strategic Marketing (online, part-time)
Summary MSc Strategic Marketing (on campus, full-time) is an intensive one year, full-time programme that transforms ambitious professionals into marketing leaders with a deep understanding of marketing from a strategic perspective. You will attend lectures at our campus in London, at the heart of one of the world’s leading cultural, business and financial centres. New for September 2020, MSc Strategic Marketing (online, part-time) is a two year, part-time programme that draws on the expertise of both the marketing faculty and experts in innovation, entrepreneurship and technology to provide a uniquely Imperial view of marketing. It allows you to graduate with the same programme certification as our on-campus programme, and you can complete your studies online without interrupting your career.
Why choose this programme? The full-time format appeals to students who:
  • are recent graduates or early career starters who are able to take a year out of the workforce
  • want to study in London
  • want to experience campus life
  • study best in an intensive environment
The part-time format appeals to students who:
  • are currently working professionals
  • want to study around their busy professional and personal lives
  • prefer to manage their own study schedule
  • do not wish to relocate
  • are highly motivated to work independently and in groups from a distance
Core modules
  • Consumer Behaviour
  • Strategic Market Management
  • Digital Marketing
  • Research and Evaluation in Strategic Marketing
  • Marketing Analytics
  • Relationship Marketing
  • Brand Strategy
  • Finance and Pricing Strategy
  • Strategic Product Management
  • Marketing Decision Making
  • Entrepreneurial Strategy
  • Consumer Behaviour
  • Strategic Market Management
  • Digital Marketing
  • Market Research
  • Marketing Analytics
  • Strategic Brand Management
  • Applied Strategic Marketing
  • Finance and Pricing Strategy
  • Services and Customer Relationship Management
Electives Explore a range of marketing topics in the non-assessed elective lecture series in the second term. The Contemporary Marketing Practice module consists of elective lectures and workshops on leading edge marketing practice delivered by internal and external expert speakers.

Students can choose to attend electives such as Entrepreneurial Marketing, Green Marketing and B2B Marketing. Students are required to attend a minimum number of electives, as topics discussed in sessions will form the basis of the Applied Strategic Marketing Report.
Choose six electives from a range of topics:
  • Emerging Technologies in Marketing
  • Crises Management
  • Brand Experience Design
  • Strategic Problem Solving
  • Strategic Marketing Innovation
  • Sustainable Marketing
  • Integrated Marketing Communications
  • Fundamentals of Data Base Technologies
  • International Business
  • Leadership
  • Machine Learning Applications in Marketing
Projects
  • Applied Strategic Marketing Report and Work Placement, or
  • Strategic Marketing Consulting Project
Alternatively, you can opt to study the Individual Research Project in lieu of these projects.
  • Work Based Project
  • Applied Strategic Marketing Report
Alternatively, if you wish to study a doctoral programme after this programme, you can opt to undertake the Individual Research Project instead of the Work Based Project and Applied Strategic Marketing Report.
Typical graduate careers Graduates are typically employed in a variety of sectors in roles such as, Account Manager, Marketing Manager, Digital Executive, Analyst, Digital Strategist, Product Manager, Associate, Market Intelligence Executive, Senior Analyst, Audit Associate, Marketing Analyst, Strategy and Insight Executive, Brand Manager and Technology Consulting Analyst. Graduate career information is based off students who studied the MSc Strategic Marketing (on-campus, full-time) programme.
Entry requirements - work experience Work experience is not a requirement however undertaking relevant internships or work placements is an advantage. Designed for new and recent graduates, candidates with more than three years’ work experience will be considered on a case-by-case basis. Work experience is not a requirement, although any relevant experience, internships or placements undertaken will add weight to your application. Applicants with up to ten years’ work experience are encouraged to apply to the programme, which is well suited to working professionals given the online, part-time study format. Applicants with more than ten years’ experience will be considered on a case-by-case basis.
Study mode On campus - full-time, 12 months Online - part-time, 22 months
Time on campus This Master’s is a full-time intensive programme. The normal working week is Monday to Friday. You will be taught at our campus in South Kensington, London. You will visit our South Kensington campus once in the first year for Induction Week, and again in your second year to take part in academic sessions linked to your modules.
Start date September 2020 September 2020
Fees £29,500
Graduating certificate Imperial College MSc Strategic Marketing
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