Compare our MSc Strategic Marketing programmes

Available in two study modes, this programme is offered as a one year, full-time programme, studied at our campus in London, or as a part-time, two year online programme, studied from anywhere in the world alongside your career.

MSc programme MSc Strategic Marketing (on campus, full-time) MSc Strategic Marketing (online, part-time)
Summary MSc Strategic Marketing (on campus, full-time) is an intensive one year, full-time programme that transforms ambitious professionals into marketing leaders with a deep understanding of marketing from a strategic perspective. You will attend lectures at our campus in London, at the heart of one of the world’s leading cultural, business and financial centres. MSc Strategic Marketing (online, part-time) is a two year, part-time programme that draws on the expertise of both the marketing faculty and experts in innovation, entrepreneurship and technology to provide a uniquely Imperial view of marketing. It allows you to graduate with the same programme certification as our on-campus programme, and you can complete your studies online without interrupting your career.
Why choose this programme? The full-time format appeals to students who:
  • are recent graduates or early career starters who are able to take a year out of the workforce
  • want to study in London
  • want to experience campus life
  • study best in an intensive environment
 The part-time format appeals to students who:
  • are currently working professionals
  • want to study around their busy professional and personal lives
  • prefer to manage their own study schedule
  • do not wish to relocate
  • are highly motivated to work independently and in groups from a distance
Core modules
  • Applied Strategic Marketing
  • Consumer Behaviour
  • Digital Marketing
  • Finance and Pricing Strategy
  • Marketing Analytics
  • Market Research
  • Services and Customer Relationship Management
  • Strategic Brand Management
  • Strategic Market Management
  • Applied Strategic Marketing
  • Consumer Behaviour
  • Digital Marketing
  • Finance and Pricing Strategy
  • Marketing Analytics
  • Market Research
  • Services and Customer Relationship Management
  • Strategic Brand Management
  • Strategic Market Management
Electives
  • Customer Analytics and Engagement
  • Effective Crisis Management
  • Emerging Technologies in Marketing
  • International Business
  • Machine Learning Applications in Marketing
  • Marketing Decision Making
  • Marketing in Age of Disruption
  • Strategic Marketing Innovation
  • Sustainable Marketing
  • Brand Experience Design
  • Customer Analytics and Engagement
  • Effective Crisis Management
  • Emerging Technologies in Marketing
  • Integrated Marketing Communications
  • International Business
  • Leadership
  • Machine Learning Applications in Marketing
  • Marketing in the Age of Disruption
  • Strategic Marketing Innovation
  • Sustainable Marketing
Integrative and applied modules (on-campus) and Projects (online)
  • Applied Strategic Marketing Report
  • Case Study
  • Entrepreneurial Strategy
  • Strategic Marketing Consulting Project
  • Work Placement
Alternatively, you can opt to study the Individual Research Project in lieu of these projects.
  • Work-Based Project or Case Study and
  • Applied Strategic Marketing Report
Alternatively, you can opt to study the Individual Research Project in lieu of these projects.
Typical graduate careers Graduates are typically employed in a variety of sectors in roles such as, Account Manager, Marketing Manager, Digital Executive, Analyst, Digital Strategist, Product Manager, Associate, Market Intelligence Executive, Senior Analyst, Audit Associate, Marketing Analyst, Strategy and Insight Executive, Brand Manager and Technology Consulting Analyst. Graduate career information is based off students who studied the MSc Strategic Marketing (on-campus, full-time) programme.
Entry requirements - work experience Work experience is not a requirement however undertaking relevant internships or work placements is an advantage. Designed for new and recent graduates, candidates with more than three years’ work experience will be considered on a case-by-case basis. Work experience is not a requirement, although any relevant experience, internships or placements undertaken will add weight to your application. Applicants with up to ten years’ work experience are encouraged to apply to the programme, which is well suited to working professionals given the online, part-time study format. Applicants with more than ten years’ experience will be considered on a case-by-case basis.
Study mode On campus - full-time, 12 months Online - part-time, 24 months
Time on campus This Master’s is a full-time intensive programme. The normal working week is Monday to Friday. You will be taught at our campus in South Kensington, London. You will visit our South Kensington campus once in the first year for Induction Week, and again in your second year to take part in academic sessions linked to your modules.
Start date September 2023 September 2023
Fees To be confirmed for 2023 entry
Graduating certificate Imperial College MSc Strategic Marketing
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