Students sitting at table in shared study space with laptops

Tailor your learning with electives

You will choose one academic specialism, and study four electives from that area. Alternatively you can choose three electives from your chosen specialism alongside one elective from outside of your specialism.

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Electives

Finance specialism

In this one week block module you will analyse how corporations make optimal investment and capital structure decisions. You will also learn how capital structure considerations can be incorporated into company valuation, how managers identify and manage the risks they are exposed to, as well as how the quality of corporate governance affects companies’ performance.

The focus of this module is on the external corporate reporting of financial and non-financial information. Using case studies and recently published Annual Reports of companies listed on leading stock exchanges, you will critically analyse today’s corporate financial and sustainability reporting under US GAAP and IFRS. You will explore the role of selected judgments and estimates on the corporate reporting process, as well as disclosures to capital providers in the corporate reporting environment with an emphasis on the identification, measurement, and reporting of environmental, social, and governance (ESG) issues.

This module aims at providing theoretical and applied insights into the field of corporate mergers, acquisitions and restructurings from an international and strategic perspective.

This elective examines the role of private equity financing as a type of financing, and the critical issues that the parties (investors, banks, managers, entrepreneurs/shareholders) involved in a transaction will face during the investment process and their negotiations. Topics covered include fundamental analysis, applications and models related to private equity professionals, management and the entrepreneurs.

The purpose of this module is to provide a strong theoretical framework, practical applications and tools to Business School students interested in private equity finance and investments covering the topics of Raising Equity and Debt Finance, Growth Capital Finance, LBO Finance, Distress, Project & Infrastructure Finance. Through this module, students will learn about the PE market and new trends, finance instruments and structures, the applications of these tools in companies’ acquisitions, the role of the investment banks or the private equity funds in the equity and debt-raising process, the financial and legal structuring and the valuation process executing an investment, risk and returns analysis.

This module introduces the Python programming language as a tool to support financial and managerial decisions in business. Python has gained a reputation as one of the top choices for applying computational methods in finance because of its readability, portability, and rich third-party libraries. The module will focus on the application of Python for the preparation, analysis, and visualisation of financial data sets.

This module offers a holistic and in depth review of main risks as key determinants of the stability and safety of the overall economic system and of the profitability and value creation of corporates and financial institutions.

This module covers the ways that growth-oriented ventures secure the financial resources they need and how they develop capabilities to outperform their competitions and internationalise. The module will help you understand the success factors of high growth ventures before and after their initial public offering (IPO).

Strategy specialism

This one week block module introduces you to the study of advanced analytical and computational methods to support effective and informed managerial decision-making based on data. The use of these methods will be illustrated with applications in diverse disciplines, including supply chain design and production planning, supplier selection, revenue management and finance.

This one week online module provides you with the opportunity to apply and test the knowledge and skills you have acquired during the programme, by participating in a sophisticated business simulation developed by a leading provider of business simulations and business games. The simulation imitates the real world business experience of running a major company in a competitive environment. The Business Simulation will show you how to put the management “pieces” together. You will use what you have learned in previous courses for a real objective – learning how to run a business profitably.

Corporate strategy is concerned with a firm’s scope, determining which businesses and activities to include within the boundaries of the firm. Our focus is on the challenge of managing and co-ordinating these different businesses and activities to achieve the overall goals of the firm.

This module provides you with an understanding of the principal challenges facing energy businesses in the modern world, and how you should respond to them. It aims to ask whether, and how, business can provide secure supplies of energy at a reasonable cost to consumers with minimal damage to the environment while still making a profit.

Effective business strategy begins with a clear understanding of the strategic context. This module gives you that “big picture”, geopolitical context. It also offers you a unique toolkit to deal with the geopolitical surprises – “black swans”- of the future (black swans like Brexit, COVID and negative oil prices). Strategy frameworks that everyone else knows and perspectives formed by attention-grabbing media won’t give you an edge; understanding the geopolitical forces driving business, governments and societies will.

This module is designed to introduce you to advanced concepts in developing leadership skills to be successful in organisations.

Success in both entrepreneurship and innovation depends on the successful execution at project level. This module will focus on the processes of project selection, assessing and managing project teams, stage gate processes and project evaluation.

This one week block module provides you with an understanding of how buyers make buying decisions and how to organise seller activities to stay aligned with these expectations during the buying process. You will learn how to organise the sales function within a company, as well as understanding how to manage the organisation of sales and put the correct metrics in place to manage this function.

Innovation specialism

This module introduces you to the concept of design thinking, and the tools and techniques that may be adopted to take an initial idea and transform it into something that can be developed into a marketable product or service.

Information, especially digital information, is different in many ways from other goods and services. Yet information is still subject to the laws of economics, and can be protected as intellectual property. The purpose of this module is to explore some of the economics of information and the different intellectual property approaches to protecting information.

This one week block module is designed to help current and emerging leaders and owners of family business understand the special challenges of Family Enterprises and manage the strategic and personal challenges that are ever present in this form of business entity. Through a series of lectures, case studies, activities, interactive presentations and discussions with a number of visiting family business owners sharing their experiences, you will have a rich experience in understanding the “how to” and the “how not to” of Family Enterprise.

This one week block elective navigates the fintech competitive landscape and outlines corresponding management strategies for firms to deal with the fintech innovation. You will learn how new entrants to the financial sector devise entrepreneurial strategies to enhance the efficiency and effectiveness of traditional financial services by leveraging cutting edge technologies such as blockchain, Big Data and artificial intelligence (AI), as well as discussing how industry incumbents respond to the competition by integrating innovation at various levels such as technology licensing, joint venture, or merger and acquisition.

This module explores the brave new world of social innovation and how businesses can tackle social problems through social innovation. While achieving business success and creating social welfare have often been seen as oppositional, a new generation is challenging this by trying to use business as a force for good. These social innovators tackle social problems in two main ways: by becoming social entrepreneurs who lead social enterprises (businesses that seek to fulfill a social mission), or by becoming social intrapreneurs who seek to achieve social change within the for-profit firms that employ them. Through this module you will be equipped with the tools to become a social innovator.

The aim of the module is provide you with an understanding of how to launch and manage digital businesses, including online platforms. We will discuss how business opportunities arise from the pervasive use of information and communication technologies, and how strategies and business models can be devised to exploit these opportunities. This module will deepen your knowledge of economic, strategy, innovation and entrepreneurship concepts by applying them to the particular context of digital business.

Marketing specialism

This module is concerned with building, measuring and managing brands over time, and with how to leverage advertising and the other elements of the marketing communications mix to build and strengthen brand equity. Firms are increasingly becoming aware that one of their most valuable assets is the brand associated with their products and services. Creating strong brands that deliver customer value, and maintaining and enhancing the strengths of those brands over time, are management imperatives. Given that marketing acts as the boundary spanning activity between the firm and the external environment, nearly everybody will, at some point in their career, wear a marketing hat. So, understanding key marketing topics such as branding is beneficial regardless of one’s professional background and career direction.

In this new era of marketing, your brand is defined by those who experience it. Firms are increasingly becoming aware that one of their most valuable assets is the brand associated with their products and services, and that they need to manage the entire brand experience to obtain a competitive advantage.

This module is concerned with building, measuring and managing brand experiences over time. You will learn how to leverage advertising and the other elements of the marketing communications mix to build and strengthen the brand experience. Through learning key theories and concepts pertaining to the brand experience design and management, you will develop the tools to apply a strategic approach to the design, management, and measurement of brand experiences.

In this module you will explore consumer psychology and how consumer behaviour can be shaped. The module examines consumer psychology theories and current findings to learn how to apply these to develop marketing techniques that cut through the noise, shape or alter consumer behaviour, and help build and sustain consumer loyalty.

Recent development in Internet, digital media and social networks have greatly reshaped consumers' behaviors in information consumption, entertainment and communication. Consequently, marketing activities and strategies need to evolve with and adapt to the growing presence of online consumer behaviors. This module teaches you the current approaches to conducting marketing activities online, as well as at least basic understanding of the underlying technology.

Emerging technologies such as Virtual Reality, Augmented Reality, Artificial Intelligence and the Internet of Things offer businesses the unique opportunity to differentiate in a highly competitive brand market by creating immersive experiences for their customers and becoming influencer in their industry. This module will give an overview of the current trends and technologies that are likely to affect the marketing world and delve into tools and techniques that can be used to utilise them within the core development of strategic marketing of the business.

Today’s marketing is not just an art; it requires the use of data and quantitative approaches to support marketing strategies in rapidly changing offline and online environments. This module will equip you with the skills to evaluate marketing strategies by measuring effectiveness and profit generation. You will develop a complex understanding of how to derive insights from data using models and tools, including digital analytics tools for web and social media, and advertising and campaign metrics.

Taking a very hands-on approach with real datasets and cases, you will learn how best to apply these analytical techniques to effectively understand customer needs. The goal is not to be a statistician, but to equip you with analytical thinking and a set of applied quantitative marketing skills so that you are best prepared to succeed in the workplace.

This module will help participants acquire skills in market research (MR) in order to execute MR projects and use MR findings in strategic decisions. The module examines problem formulation, research design, data collection, data analysis, and interpretation of MR results. Participants will also develop an appreciation of how MR can contribute to managerial decision-making, as well as the limitations and flaws of prevailing MR methods.

Further electives

You also have the opportunity to experience first-hand the socio-economic climate of another country during the Global Immersion week, or take an elective as an exchange student at a global partner university.

The Global Immersion will give you a chance to experience first-hand the social and cultural dynamics of business in another country. The tour will consist of a number of visits to different companies across a range of industry sectors, as well as social and cultural activities. Offering excellent networking opportunities, you will travel with students from other programmes across the Business School.

In 2022-23, the Global Immersion destinations are Singapore and Dubai.

Please note, this module requires you to pay additional costs.

You will also have the chance to expand your international experience further by applying to take modules at one of our global partner universities. Each university has its own specialism allowing you to tailor your CV to your specific career aspirations.

Find out more on our Exchanges website.

Not all combinations of electives may be possible. Electives available and module outlines are subject to change. Imperial College Business School reserves the right to alter modules whenever they need to be amended or improved. Faculty may also change as and when required.