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Is MSc Strategic Marketing right for me?

MSc Strategic Marketing is an intensive and demanding programme for students with an excellent undergraduate degree who wish to launch or further their career in Marketing.

Successful applicants will come from a variety of academic backgrounds including business, psychology, media and communications, but will be united by their knowledge of and passion for marketing via their studies, extra-curricular activities or professional experience to date.

Admission to the MSc Strategic Marketing programme is very competitive and the selection committee will pay close attention to all aspects of your application. Note that the application process for both the on campus, full-time and online, part-time programmes is the same.

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Entry requirements

The entry requirements for MSc Strategic Marketing are as follows:

To apply for MSc Strategic Marketing, you should have a First or Upper Second Class Honours undergraduate degree from a recognised university (or international equivalent) in a discipline such as:

  • Business Management
  • Marketing
  • Economics
  • Psychology
  • Media and Communications

Whilst there are no specific ‘A’ Level criteria for admission to MSc Strategic Marketing, you should be aware that some companies have very strict grade requirements for their graduate programmes. Therefore, we strongly recommend that when you are considering your career options, you research the entry requirements of any companies you are interested in working for.

MSc Strategic Marketing (on campus, full-time) - Designed for new and recent graduates, candidates with more than three years’ work experience will be considered on a case-by-case basis.

MSc Strategic Marketing (online, part-time) - We may consider candidates applying to MSc Strategic Marketing (online delivery, part-time) with non-traditional qualifications and backgrounds, on the basis of highly relevant work experience or demonstrated interest. Applicants with up to ten years’ work experience are encouraged to apply to the programme, which is well suited to working professionals given the online, part-time study format. Applicants with more than ten years’ experience will be considered on a case-by-case basis.

Prerequisite knowledge requirements

MSc Strategic Marketing is not a highly quantitative programme and is open to graduates from a variety of disciplines but candidates are expected to be familiar with a basic knowledge of maths before the start of the programme. Successful candidates will be provided with access to online primer courses in basic quantitative skills and accounting to prepare you for the programme from July onwards. Please familiarise yourself with the online primer content prior to applying so that you are clear about the topics you will be covering in the early stages of the programme.

Although there are not specific quantitative prerequisites, it is useful for the selection committee to have an understanding of the level of your experience to date. You should use the ‘Quantitative Experience Statement’ on the application form to list the most advanced quantitative courses that you have taken in your academic career to date and to provide brief examples of the relevant topics covered by the course.

You should demonstrate well researched career goals and a clear understanding of the business sector and the skills that employers are looking for, such as teamwork, problem-solving, leadership and communication, through your answers to the Career Planning Questions in the application form.

Career planning questions

In the career planning questions you will need to show you have thought about the type of employer you want to work for immediately after graduating and have researched your target organisation(s) and role. You will also need to answer the following questions to demonstrate awareness of what is required and the steps you will take to prepare for your chosen career. 

  1. How will your chosen programme help you reach your career goal?
  2. Do you see any barriers that you may need to overcome to reach this goal (personally, professionally, or academically)?
  3. What gaps in your skillset will you need to develop to prepare for this career?

Internships and work experience

Work experience is not a requirement, although any relevant experience, internships or work placements undertaken and listed in the ‘Industrial/Professional Experience’ section of your application form will add weight to your application.

All programmes at Imperial College Business School are linguistically demanding, and therefore strong English language skills are critical to academic success on your MSc and in your future career. The English language entry requirements listed here are the minimum scores needed for admission, successful students typically demonstrate higher levels of achievement.

Candidates who are required to take an English test to meet the language requirement are strongly encouraged to take this before applying and supply their scores as part of the online application. A strong result in an approved English language test will add weight to your application.

A full list of acceptable English language qualifications and our required scores can be found on our detailed English language requirement page.

Most applicants meet the requirement in one of the following ways:

  • IELTS (academic): A minimum score of 7.0 with minimum scores of 6.5 in all elements. The IELTS indicator test will be accepted for admissions to the 2023/24 academic year.
  • TOEFL iBT: A minimum score of 100 overall with minimum scores of 22 in all elements. The ETS at Home test will be accepted for admission to the 2023/24 academic year.
  • Duolingo English Test: 125 Overall with no less than 115 in any band score.
  • Degree studied in and awarded by an English-speaking country AND English language assessed to be proficient via Kira Talent video interview.


  • IELTS, TOEFL and Duolingo scores are only valid if they are less than two years old on the programme start date.
  • TOEFL: You must meet the entry requirement in one test from your scaled scores (‘My Best Scores’ reported by TOEFL will not be considered). For more information regarding TOEFL please visit the ETS website. Please note if you would like ETS to send your TOEFL scores directly to the College, our TOEFL Institution Code is 0891.
  • All English-speaking countries as defined by the College can be found here. Holders of degrees from any other countries would not be considered for an interview.
"Prior to applying to the programme, I read a lot of blogs by students and these to me were helpful in painting a more accurate picture about the programme and helped me set more accurate expectations. Due to the pandemic, I was not able to attend any on-campus information sessions, however I was able to speak with the Recruitment team who shared more information about MSc Strategic Marketing, which was useful to get a better understanding of the programme."
MSc Strategic Marketing (online, part-time) 2021
Yasmine Abbas, MSc Strategic Marketing (online, part-time) 2020-21 student at Imperial College Business School