Omer Giritoglu, MSc Strategic Marketing 2021-22, student at Imperial College Business School
MSc Strategic Marketing

BA Communications, UCLA

About you

What work experience/internships did you have before beginning with Imperial College Business School?

I have had experience in fashion and luxury communications in a diverse set of roles. I have worked for international fashion publications, a startup, and a public relations company.

Why did you decide to study MSc Strategic Marketing at Imperial College Business School?

I believe that MSc Strategic Marketing at Imperial was a great fit for my background in Communications at UCLA and my work experience. The data-based scientific approach of the programme marks the future of business and marketing. I believe by learning the latest information on marketing I will be able to make a true impact in my field.  

Did you receive a scholarship?

I received the Imperial Excellence Scholarship. This scholarship helps my family and I with paying tuitions as well as helping me network with other scholarship recipients at Imperial.


Which has been your favourite module so far and why?

The module I enjoyed the most so far was Strategic Marketing Management. I really enjoyed learning practical tools and models that are used when managing businesses and their marketing. This module helped me develop my understanding of the symbiotic relationship between marketing and business management through real life examples and a group work case study.

What has been the most rewarding part of the programme?

The most rewarding part of the programme has been working on the individual and group projects that allow us to apply our understanding of the concepts we learn in our modules to real life examples and case studies. Being able understand and come up with creative and innovative solutions to these problems is very motivating and exciting.

What has been the most challenging part of the programme?

The most challenging part of the programme is definitely time management. As this is a one-year programme the modules and coursework move really fast, it requires us to be on top of the work at all times.


How would you describe your cohort at Imperial?

The cohort at Imperial is very diverse. Even though we all chose to study the same programme, our areas of interest both professionally and personally are very diverse. The programme brings students from many countries and backgrounds, which creates a very lively and exciting learning environment.

Did you have a favourite professor/lecturer and why?

My favourite lecturer so far has been James Eteen who taught Strategic Marketing Management. I really enjoyed the opportunity to discuss our ideas with fellow students and the professor in his classes. It was really interesting to learn about his experience and insights in many different industries.


Which workshops, events or guest lectures at the school have been useful in developing your skills and knowledge?

I really enjoyed the guest lecture on green marketing. I believe sustainability is the future of business and marketing strategies must be congruent with this as well. We learned how marketing can become green, instead of greenwashing, to create value for consumers.

What clubs, societies or other activities have you been involved in at Imperial?

I joined the FMCG, Luxury Goods, & Retail and LGBTQ+ and Allies Career Clubs.

Have you had opportunities to work/socialise with students across programmes within the Business School?

I have! Joining societies and attending Business School events are great opportunities to meet students across programmes. It is very enriching experience to be exposed to many different perspectives and having access to such expertise.


What are your future career goals?

I would like to work in a strategic marketing position preferably in the luxury industry. However, after starting the programme I have realised that I am gaining interest in different sectors and industries as well which has broadened my job search to look into consulting positions as well.  

How did the services from Careers help in your professional development/securing employment?

Services from Careers helped me with building a strong CV as well as a cover letter which really eased my job application process.

London Location

Do you think studying in a central location such as London is beneficial for networking and career opportunities?

The central location of the campus is definitely a great opportunity to network. The location has allowed me to work part-time in a PR agency where I got to work on very exciting projects such as the British Fashion Awards.

When you’re not studying, what do you enjoy doing?

I really enjoy reading a book in one of the beautiful parks of London, exploring the vigorous art and fashion scene, or going to the gym.

If you had to move to London for the programme, where did you decide to live?

I currently live in Notting Hill, which is a quick bus or tube ride away from campus or a great half hour walk through Hyde Park. While I would advise others to look for housing that is a little closer to Imperial, it does not necessarily mean you have to be right by the School.


Looking back to when you were applying for the programme, did you attend any online webinars or on-campus information sessions?

I attended an information session in September. The session was really helpful in really understanding what to expect in the process and tips on doing your best on the application.

What advice would you give someone who is thinking about applying for the programme?

I suggest you try and express yourself clearly in explaining what makes you unique. I think it is important to remember that you should not put down what you think is expected from you, but instead what you believe makes you uniquely you. Do not be afraid to be creative in explaining what you think is important to know about you. 

MSc Strategic Marketing

BA Communications, UCLA

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