MSc Strategic Marketing electives

Broaden your marketing acumen

Our MSc Strategic Marketing campus students will be able to explore a range of marketing topics in the non-assessed elective lecture series.

Contemporary Marketing Practice lecture series

This module consists of elective lectures and workshops on leading edge marketing practice delivered by internal and external expert speakers. Students can choose to attend electives such as Entrepreneurial Marketing, Green Marketing and B2B Marketing. The module is not assessed but students are required to attend a minimum number of electives, as topics discussed in sessions will form the basis of the Applied Strategic Marketing Report.

As a student with previous experience in industry, I find it easier to apply what’s being taught in my modules to reality. Learning marketing at a managerial and strategic level has helped me to develop a high-level understanding and solve problems from different angles and perspectives. This in turn has given me more certainty and confidence than I had previously, where my day-to-day learning came primarily through trial and error at work.
MSc Strategic Marketing 2020
Carnation Kang, MSc Strategic Marketing 2019-20, student at Imperial College Business School