Two students studying together outside

Broaden your marketing acumen

Our MSc Strategic Marketing campus students will be able to explore a range of marketing topics in the non-assessed elective lecture series.

Contemporary Marketing Practice lecture series

This module consists of elective lectures and workshops on leading edge marketing practice delivered by internal and external expert speakers. Students can choose to attend electives such as Entrepreneurial Marketing, Green Marketing and B2B Marketing. The module is not assessed but students are required to attend a minimum number of electives, as topics discussed in sessions will form the basis of the Applied Strategic Marketing Report.

What I’ve most enjoyed about the programme is that everything we cover in the modules is highly relevant and applicable to today’s world. Additionally, the substantial discussion-oriented elements allowed us to develop an in-depth understanding of cases spanning across a broad range of industries enhancing our commercial awareness. Given the diversity of our cohort, we were exposed to global business examples.
MSc Strategic Marketing 2021
Shruti Maheshwary, MSc Strategic Marketing 2020-21, student at Imperial College Business School